Links 07/22/10

AP Sources: IOC set to name P&G as global sponsor

The International Olympic Committee is ready to announce a new global sponsorship deal next week with the world's largest consumer products company. A news conference is planned for Wednesday in London, where IOC president Jacques Rogge will unveil a multi-million-dollar agreement with American-based giant Procter & Gamble Co. Read More >> photo credit

Mobilizing Brands - Benchmarking the Tour de France

With thousands of fans tailgating outside stadiums and arenas every given night, ample opportunities exist for brand marketers to drive consumer impressions and partnership affiliation awareness. As organizations and brand partners continue to analyze opportunities inside stadium parking lots, it's hard to ignore what has become a common practice at the Tour de France. With limited marketing o...

EA Sports Selected as Premier League Tech Partner

EA and the Premier League on Thursday announced that EA SPORTS has become the Official Sports Technology Partner of the Premier League, expanding EA's current partnership with the League by four additional years. EA SPORTS branding will be featured on all live on-screen broadcasts of Barclays Premier League fixtures, and EA SPORTS will work with broadcasters to develop enhancements for match da...

Links 07/23/10

Deals iBN Sports Becomes New Title Sponsor of Las Vegas Invitational and Las Vegas ClassicBoston ad agency, Mullen, advertises itself via field boards at Fenway #soccer gameCasio teams up with Red Bull Racing to widen watch appealAP Sources: IOC set to name P&G as global sponsorLG agree multi-year #sponsorship deal with Red Bull #F1 team Trends & Tidbits FIFA partners thrive acc...

Texas Longhorns Launch Branded Retail Energy Option

Press Release July 26, 2010 DALLAS -- The University of Texas Men's & Women's Athletics programs today announced a landmark sponsorship program with Dallas-based Branded Retail Energy Company to create Texas Longhorns Energy (TLE). TLE, to be powered by one of the nation's top retail electricity providers, Champion Energy Services, will provide 100 percent renewable energy to alumni and f...

BMW, USOC make 6-year sponsorship deal official

A German automaker sponsoring American athletes? BMW and U.S. Olympic Committee officials see nothing contradictory about that in this global economy. The two organizations made their six-year deal official Monday at a news conference at a BMW dealership in Manhattan. A person familiar with the contract told The Associated Press in May that it's worth about $24 million. Read More >>

Links 07/26/10

Deals Yokohama signs marketing deal with CowboysBMW, USOC make 6-year #sponsorship deal officialAnheuser-Busch inks deal with Madison Square GardenU of Tx, Champion Energy Create Affinity Energy Option for Alumni, Fans -- "Texas Longhorns Energy" Barclays Center adds London-based, Willis Group, as latest sponsorAmerican Express Sponsors Live Concert Series on VevoContinental is expanding i...

EverBank Buying Naming Rights to Jaguars' Stadium

The Jaguars finally have a stadium naming rights partner, and they didn’t have to look far to find it. The Jaguars and EverBank will announce a deal this afternoon that will give the Jacksonville-based financial institution exclusive naming rights to city-owned Jacksonville Municipal Stadium. It’s believed to be a five-year agreement. Read More >> photo credit

Links 07/27/10

Deals Travelodge renews #sponsorship of Britain's Bottled Beer AwardsEverBank buying naming rights to Jacksonville #Jaguars stadium in 5 yr #sponsorshipJuice retailer sponsors blood donation in Canada Trends & Tidbits How NOT To Solicit SponsorshipThe Pac-10 has traditionally been at a disadvantage when negotiating #sponsorship. New plan aims to change that.U.S. companies paying maj...