EA Sports Selected as Premier League Tech Partner

EA and the Premier League on Thursday announced that EA SPORTS has become the Official Sports Technology Partner of the Premier League, expanding EA's current partnership with the League by four additional years. EA SPORTS branding will be featured on all live on-screen broadcasts of Barclays Premier League fixtures, and EA SPORTS will work with broadcasters to develop enhancements for match da...

Links 07/23/10

Deals iBN Sports Becomes New Title Sponsor of Las Vegas Invitational and Las Vegas ClassicBoston ad agency, Mullen, advertises itself via field boards at Fenway #soccer gameCasio teams up with Red Bull Racing to widen watch appealAP Sources: IOC set to name P&G as global sponsorLG agree multi-year #sponsorship deal with Red Bull #F1 team Trends & Tidbits FIFA partners thrive ...

Texas Longhorns Launch Branded Retail Energy Option

Press Release July 26, 2010 DALLAS -- The University of Texas Men's & Women's Athletics programs today announced a landmark sponsorship program with Dallas-based Branded Retail Energy Company to create Texas Longhorns Energy (TLE). TLE, to be powered by one of the nation's top retail electricity providers, Champion Energy Services, will provide 100 percent renewable energy to alumni and f...

BMW, USOC make 6-year sponsorship deal official

A German automaker sponsoring American athletes? BMW and U.S. Olympic Committee officials see nothing contradictory about that in this global economy. The two organizations made their six-year deal official Monday at a news conference at a BMW dealership in Manhattan. A person familiar with the contract told The Associated Press in May that it's worth about $24 million. Read More >>

Links 07/26/10

Deals Yokohama signs marketing deal with CowboysBMW, USOC make 6-year #sponsorship deal officialAnheuser-Busch inks deal with Madison Square GardenU of Tx, Champion Energy Create Affinity Energy Option for Alumni, Fans -- "Texas Longhorns Energy" Barclays Center adds London-based, Willis Group, as latest sponsorAmerican Express Sponsors Live Concert Series on VevoContinental is expan...

EverBank Buying Naming Rights to Jaguars' Stadium

The Jaguars finally have a stadium naming rights partner, and they didn’t have to look far to find it. The Jaguars and EverBank will announce a deal this afternoon that will give the Jacksonville-based financial institution exclusive naming rights to city-owned Jacksonville Municipal Stadium. It’s believed to be a five-year agreement. Read More >> photo credit

Links 07/27/10

Deals Travelodge renews #sponsorship of Britain's Bottled Beer AwardsEverBank buying naming rights to Jacksonville #Jaguars stadium in 5 yr #sponsorshipJuice retailer sponsors blood donation in Canada Trends & Tidbits How NOT To Solicit SponsorshipThe Pac-10 has traditionally been at a disadvantage when negotiating #sponsorship. New plan aims to change that.U.S. companies pay...

P&G Adds Global Olympic Sponsorship; Reaffirms USOC Commitment

Procter & Gamble, as expected, today announced a TOP partnership with the International Olympic Committee for the next five Olympic Games, starting with London 2012 and running through the 2020 Games. Some of the P&G brands that will be participating in the partnership include Pampers, Tide, Ariel, Always, Whisper, Crest, Pantene and Olay. The company also reaffirmed its continuing suppor...

IMG to Acquire ISP Sports

As first reported by Sports Business Daily, IMG is acquiring ISP Sports in a blockbuster deal that will shake up the face of college sports. A definitive purchase agreement has been approved and signed by the parties, though certain regulatory approvals and closing conditions must still be met. Financial terms of the transaction were not disclosed. ISP, headquartered in Winston-Salem, N...

Sponsor Research Is Not A Zero Sum Equation

We've crunched the numbers from the 1st Annual SponsorPitch Property Research Survey, which we conducted among sponsorship sales professionals last month. The summarized results can be read below. If you didn't have the chance to be a part of our alpha testing group the first time around, we're giving you a second chance. If you agree with the ideas expressed by your peers below, as well as tho...