P&G Adds Global Olympic Sponsorship; Reaffirms USOC Commitment

Procter & Gamble, as expected, today announced a TOP partnership with the International Olympic Committee for the next five Olympic Games, starting with London 2012 and running through the 2020 Games. Some of the P&G brands that will be participating in the partnership include Pampers, Tide, Ariel, Always, Whisper, Crest, Pantene and Olay. The company also reaffirmed its continuing su...

IMG to Acquire ISP Sports

As first reported by Sports Business Daily, IMG is acquiring ISP Sports in a blockbuster deal that will shake up the face of college sports. A definitive purchase agreement has been approved and signed by the parties, though certain regulatory approvals and closing conditions must still be met. Financial terms of the transaction were not disclosed. ISP, headquartered in Winston-Salem, NC, h...

Sponsor Research Is Not A Zero Sum Equation

We've crunched the numbers from the 1st Annual SponsorPitch Property Research Survey, which we conducted among sponsorship sales professionals last month. The summarized results can be read below. If you didn't have the chance to be a part of our alpha testing group the first time around, we're giving you a second chance. If you agree with the ideas expressed by your peers below, as well as tho...

Links 07/28/10

Deals Cadillac returns to Jazz @ Lincoln Center with $38K CoupeASICS to be Broadcast Sponsor of European Athletics Championships in BarcelonaP&G Adds Global Olympic #Sponsorship; Reaffirms USOC CommitmentIMG to Acquire ISP Sports Trends & Tidbits NFL relaxes Las Vegas ad ban, with restrictions2012 reasons why your brand should be sponsoringESPN, Comcast May Battle For P&G Ol...

Alpha Invites to Lead Time (TM) by SponsorPitch

As we confirmed yesterday, SponsorPitch is developing a social research service exclusively for sponsorship professionals. You can learn more about it here. If you'd like to join the group of forward-thinking sponsorship pros currently helping us with testing, new ideas and feedback, you can request an alpha invitation by submitting your email below. Submit your email

Italy Turns to Sponsorship to Repair Colosseum

As Rome's ancient Colosseum literally crumbles from neglect, the cash-strapped Italian government is looking for private sponsors willing to help pay for restoration work in exchange for advertising rights. Read More >> photo credit

Links 07/29/10

Deals Optus announced as Official Partner of Australia's 2022 FIFA World Cup Bid Jaguar Sponsor TEAMORIGIN for a Summer of SailingJaguars partner with Blue Cross Blue Shield, Florida LotteryTexas A&M partners with Champion Energy for Aggie EnergyBroncos unveil practice jersey patches Trends & Tidbits SponsorPitch survey reveals #sponsorship sellers ready to collaborate.AP: Olym...

Activation Tactic of the Week

Are you looking for new ways to leverage furniture sponsors on game day? Are you looking for new ways to activate in your tailgate lots? Sports organizations looking for new ways to deliver value for their corporate partners on game day - specifically furniture sponsors - should take a close look at the video below. A couple of students at BYU built a motorized couch using a motor from a wheel...

WNBA & Coca-Cola Announce Multiyear Marketing Partnership

The WNBA and Coca-Cola today announced a new multiyear marketing partnership that will support Live Positively, Coca-Cola’s effort to make a positive difference in the world. This summer, The Coca-Cola Company will work with the WNBA to host WNBA FIT Clinics at community parks across the U.S. to engage youth through a variety of fitness skills and drills while stressing the importance of hea...

Links 07/30/10

Deals Cinch Jeans to become title sponsor of Rocky Mtn. Showdown (Colorado vs. CSU) pres. by Dr Pepper, Ultimate ElectronicsPackers practice jerseys to feature patch for training camp's presenting sponsor, Bellin HealthWNBA & Coca-Cola Launch Multiyear Marketing PartnershipHewlett-Packard to Expand #Sponsorship at ESPN Wide World of Sports at WDWSport Chalet, New Balance to sponsor Mag...