Links 08/02/10

Deals 2 NBA D-League teams secure jersey sponsorshipsCanadian Solar to Renew Euro Basketball #SponsorshipDeutsche Bank waits to extend deal for Boston #PGA Tour stopYankees sign 4-yr #sponsorship deal w/China's Uni-President Enterprises in instant noodle categoryFoxwoods Resort Casino Added as Partner at WGI Trends & Tidbits Wasserman Media Group Announces Newest Addition to ...

Wells Fargo Finally Puts Name on Charlotte's PGA Tour Stop

Amid scrutiny from all angles, financial institutions have dramatically altered their sponsorship communications over the past few years, but few title sponsors went so far as Wells Fargo in ensuring anonymity of a multi-million dollar sponsorship. The bank inherited its sponsorship of the Quail Hollow Championship, which runs through 2014, as a result of its Wachovia acquisition. But when play...

P&G Launches New NFL Cross-Portfolio Campaign: "Take it to the House"

Procter & Gamble and NFL legend Jerry Rice today launched "Take it to the House," the company's 2010 platform for its official National Football League sponsorship. The program extends Procter & Gamble's "Official Locker Room Products of the NFL" campaign from 2009 and adds multiple elements designed to resonate with football fans of all levels. Six P&G brands, including Febreze, Gillette...

Two Big Announcements From SponsorPitch

The SponsorPitch network just got a lot more valuable for our members... Welcome Major League Soccer (MLS) to the SponsorPitch movement! As of this week, the league is embracing the opportunity to get all of its league and team sales and marketing staff on SponsorPitch with Professional memberships. MLS is the first major sports league to ensure that front office staff at all 19 teams...

Freightliner Re-Ups with NASCAR

Freightliner Trucks as extended their partnership as the Official Hauler of NASCAR. With the extension, the sponsorship, which started in 2006, will run through 2015. Starting in 2011, NASCAR trailers will be pulled by the all new Freightliner Coronado with the Detroit Diesel DD15 engine equipped with BlueTec emissions technology. NASCAR, along with many of the racing teams Freightliner s...

Jamba Juice Launches Multi-year Partnership with the WNBA

The WNBA and Jamba Juice have entered into multiyear relationship that will highlight both companies’ commitment to promoting fitness and healthy nutrition. The partnership is the national juice retailer's first with a professional sports league. This alliance will kick-off at Jamba Juice in Santa Monica Boulevard next week, where top WNBA athletes will be onsite to discuss healthy eating a...

Esurance Signs Up for U.S. Open Tennis

Esurance has signed on as an official sponsor of the 2010 US Open. The comprehensive partnership includes on-site presence, media support of tournament television broadcasts, and an extensive prescence on USOpen.org, the official website of the US Open. On-site at the 2010 US Open, Esurance will be provided with both courtside and ring signage in Arthur Ashe Stadium, as well as a booth on th...

Commonwealth Games ties up Tata Motors

The Commonwealth Games Organising Committee said it has roped in auto major Tata Motors as the official motor transport sponsor for the forthcoming games and will source different vehicles from the firm's stable. Read More >>

U.S. Open Nets Official Hotel

Westin Hotels, a Starwood Hotels & Resorts brand, will be the official and exclusive hotel for the 2010 US Open, which kicks off on August 30th. During the Championships fans can also take advantage of great rates and special packages available at The Westin New York at Times Square and The Westin Jersey City Newport. “Westin is committed to promoting wellness and an active lifestyle, and th...

Eagles presenting Florida Panthers training camp

In what is thought to be the first marketing partnership of its kind, the Eagles rock band is presenting this year’s Florida Panthers training camp. Read More >>