NBA D-League to Sport Jersey Sponsorships

Jersey sponsorships are becoming a reality in the NBA Developmental League in what could be seen as another step towards one of the major professional sports leagues adopting the practice. Read More >>

Izod Cross-Promotes Sponsorships to Race Fans

IZOD, the title sponsor of this past weekend's $1 million IZOD Haskell Invitational horse race, used the opportunity to cross promote a racing sponsorship of another kind, the IZOD IndyCar. Current and vintage race cars were on display and legendary driver Mario Andretti and IZOD IndyCar driver Ryan Hunter-Reay were at the race, where Andretti presented the trophy to the winner. Along with br...

Chinese Noodle Company to Sponsor Yankees

A Chinese instant-noodle company has reached a four-year sponsorship agreement with the New York Yankees. Read More >>

Links 08/02/10

Deals 2 NBA D-League teams secure jersey sponsorshipsCanadian Solar to Renew Euro Basketball #SponsorshipDeutsche Bank waits to extend deal for Boston #PGA Tour stopYankees sign 4-yr #sponsorship deal w/China's Uni-President Enterprises in instant noodle categoryFoxwoods Resort Casino Added as Partner at WGI Trends & Tidbits Wasserman Media Group Announces Newest Addition to Executi...

Wells Fargo Finally Puts Name on Charlotte's PGA Tour Stop

Amid scrutiny from all angles, financial institutions have dramatically altered their sponsorship communications over the past few years, but few title sponsors went so far as Wells Fargo in ensuring anonymity of a multi-million dollar sponsorship. The bank inherited its sponsorship of the Quail Hollow Championship, which runs through 2014, as a result of its Wachovia acquisition. But when play...

P&G Launches New NFL Cross-Portfolio Campaign: "Take it to the House"

Procter & Gamble and NFL legend Jerry Rice today launched "Take it to the House," the company's 2010 platform for its official National Football League sponsorship. The program extends Procter & Gamble's "Official Locker Room Products of the NFL" campaign from 2009 and adds multiple elements designed to resonate with football fans of all levels. Six P&G brands, including Febreze...

Two Big Announcements From SponsorPitch

The SponsorPitch network just got a lot more valuable for our members... Welcome Major League Soccer (MLS) to the SponsorPitch movement! As of this week, the league is embracing the opportunity to get all of its league and team sales and marketing staff on SponsorPitch with Professional memberships. MLS is the first major sports league to ensure that front office staff at all 19 teams thr...

Freightliner Re-Ups with NASCAR

Freightliner Trucks as extended their partnership as the Official Hauler of NASCAR. With the extension, the sponsorship, which started in 2006, will run through 2015. Starting in 2011, NASCAR trailers will be pulled by the all new Freightliner Coronado with the Detroit Diesel DD15 engine equipped with BlueTec emissions technology. NASCAR, along with many of the racing teams Freightliner spons...

Jamba Juice Launches Multi-year Partnership with the WNBA

The WNBA and Jamba Juice have entered into multiyear relationship that will highlight both companies’ commitment to promoting fitness and healthy nutrition. The partnership is the national juice retailer's first with a professional sports league. This alliance will kick-off at Jamba Juice in Santa Monica Boulevard next week, where top WNBA athletes will be onsite to discuss healthy eating and...

Esurance Signs Up for U.S. Open Tennis

Esurance has signed on as an official sponsor of the 2010 US Open. The comprehensive partnership includes on-site presence, media support of tournament television broadcasts, and an extensive prescence on USOpen.org, the official website of the US Open. On-site at the 2010 US Open, Esurance will be provided with both courtside and ring signage in Arthur Ashe Stadium, as well as a booth on the ...