Commonwealth Games ties up Tata Motors

The Commonwealth Games Organising Committee said it has roped in auto major Tata Motors as the official motor transport sponsor for the forthcoming games and will source different vehicles from the firm's stable. Read More >>

U.S. Open Nets Official Hotel

Westin Hotels, a Starwood Hotels & Resorts brand, will be the official and exclusive hotel for the 2010 US Open, which kicks off on August 30th. During the Championships fans can also take advantage of great rates and special packages available at The Westin New York at Times Square and The Westin Jersey City Newport. “Westin is committed to promoting wellness and an active lifestyle, and ...

Eagles presenting Florida Panthers training camp

In what is thought to be the first marketing partnership of its kind, the Eagles rock band is presenting this year’s Florida Panthers training camp. Read More >>

New Website Tries to Turn Campus Influence into Brand Donation Dollars

Every year more than 300,000 college organizations struggle to connect with brands and get sponsorship for the causes they are most passionate about, CampusSponsorship.com says. Through the recently launched website, students complete online activities such as puzzles, quizzes, watching and rating a video and such; in exchange for a donation by the brands to the students’ organizations or cau...

Citizen, Polo Ralph Lauren Renew US Open Sponsorships

The US Open starts in two weeks, but the USTA is already a big winner before a single shot has been struck at the season's final Grand Slam tournament. Long-time sponsors Citizen Watch and Polo Ralph Lauren are renewing US Open sponsorships in five-year pacts that are worth a total of "up to $28 million" according to a published report in SportsBusiness Journal written by Daniel Kaplan. Read M...

Wyndham Renews PGA Tour Stop Title

The PGA TOUR and Wyndham Worldwide have extended the hotel chain's title sponsorship for the Wyndham Championship, through 2012. Wyndham Worldwide's original four-year agreement was set to expire with this week's tournament at Sedgefield Country Club in Greensboro, North Carolina. "The Wyndham Championship has generated significant drama and considerable coverage as the final Regular Season t...

Times Square's Nokia Theatre Gets New Name

Nokia Theatre in Times Square will soon have a new name -- "BEST BUY THEATER." AEG Live and Best Buy today announced a multi-year naming rights agreement for the venue at 1515 Broadway, which opened as Nokia Theatre on September 19th, 2005. Best Buy will receive prominent logo placement throughout all public and private areas of the Theater. Guests will have the chance to visit the Best Buy Lo...

ideeli Named Official Sponsor of Mercedes-Benz Fashion Week

ideeli.com will be an official sponsor of Mercedes-Benz Fashion Week. The two-year sponsorship agreement begins with the upcoming September shows at Lincoln Center and continues through the shows in February of 2012. ideeli is the first online flash sale website to be brought on as an official sponsor of Mercedes-Benz Fashion Week. Ideeli will activate the Mercedes-Benz Fashion Week sponsorshi...

Hilton Steps Up to the Plate with Little League Baseball

Hilton Worldwide has signed a three-year sponsorship to be the official hotel partner of Little League Baseball and Softball. As part of the deal, Little League families, friends and volunteers will receive a 15 percent discount on stays when booking at any of Hilton Worldwide’s brands. For each reservation, a contribution will be made by Hilton Worldwide to support the Little League organizati...

Six Flags Gets A Charge From New Partnership

Rayovac has been named the official battery of Six Flags theme parks. As part of the new corporate alliance, Rayovac will be the exclusive supplier of batteries sold at the parks. The deal also includes a wide assortment of advertising exposure including continuous creative on the Six Flags television network, digital menu boards, jumbotron, online media outlets and ticket jackets as well as sp...