New Website Tries to Turn Campus Influence into Brand Donation Dollars

Every year more than 300,000 college organizations struggle to connect with brands and get sponsorship for the causes they are most passionate about, CampusSponsorship.com says. Through the recently launched website, students complete online activities such as puzzles, quizzes, watching and rating a video and such; in exchange for a donation by the brands to the students’ organizations or c...

Citizen, Polo Ralph Lauren Renew US Open Sponsorships

The US Open starts in two weeks, but the USTA is already a big winner before a single shot has been struck at the season's final Grand Slam tournament. Long-time sponsors Citizen Watch and Polo Ralph Lauren are renewing US Open sponsorships in five-year pacts that are worth a total of "up to $28 million" according to a published report in SportsBusiness Journal written by Daniel Kaplan. Read...

Wyndham Renews PGA Tour Stop Title

The PGA TOUR and Wyndham Worldwide have extended the hotel chain's title sponsorship for the Wyndham Championship, through 2012. Wyndham Worldwide's original four-year agreement was set to expire with this week's tournament at Sedgefield Country Club in Greensboro, North Carolina. "The Wyndham Championship has generated significant drama and considerable coverage as the final Regular Season...

Times Square's Nokia Theatre Gets New Name

Nokia Theatre in Times Square will soon have a new name -- "BEST BUY THEATER." AEG Live and Best Buy today announced a multi-year naming rights agreement for the venue at 1515 Broadway, which opened as Nokia Theatre on September 19th, 2005. Best Buy will receive prominent logo placement throughout all public and private areas of the Theater. Guests will have the chance to visit the Best Buy ...

ideeli Named Official Sponsor of Mercedes-Benz Fashion Week

ideeli.com will be an official sponsor of Mercedes-Benz Fashion Week. The two-year sponsorship agreement begins with the upcoming September shows at Lincoln Center and continues through the shows in February of 2012. ideeli is the first online flash sale website to be brought on as an official sponsor of Mercedes-Benz Fashion Week. Ideeli will activate the Mercedes-Benz Fashion Week sponsors...

Hilton Steps Up to the Plate with Little League Baseball

Hilton Worldwide has signed a three-year sponsorship to be the official hotel partner of Little League Baseball and Softball. As part of the deal, Little League families, friends and volunteers will receive a 15 percent discount on stays when booking at any of Hilton Worldwide’s brands. For each reservation, a contribution will be made by Hilton Worldwide to support the Little League organizati...

Six Flags Gets A Charge From New Partnership

Rayovac has been named the official battery of Six Flags theme parks. As part of the new corporate alliance, Rayovac will be the exclusive supplier of batteries sold at the parks. The deal also includes a wide assortment of advertising exposure including continuous creative on the Six Flags television network, digital menu boards, jumbotron, online media outlets and ticket jackets as well as sp...

City Of Long Beach, Brought To You By Pepsi

In an effort to increase revenue by attracting corporate sponsorships, the City of Long Beach will examine programs used by cities such as San Diego, Costa Mesa and San Francisco that could provide a boost to Long Beach's plagued general fund budget. The City Council voted unanimously (9-0) to move forward with having City Manager Pat West and his staff conduct a study and present a report o...

Activation Tactic of the Week

Hewlett Packard recently created a tremendous viral piece that highlights its partnership with the Dallas Cowboys in a unique way. The clip provides insight into all of the work that went into designing and building the IT infrastructure behind the most technologically advanced stadium on the planet - the new Dallas Cowboys Stadium. The viral piece highlights the HP converged infrastructure ...

UBS Banking on Formula 1 Partnership

Coinciding with the launch of a new global ad campaign, UBS and Formula 1 today announced that they have signed an agreement for UBS to become a Global Partner of Formula 1. The partnership will kick off at the 2010 Formula 1 Singtel Singapore Grand Prix, which runs from 24 to 26 September, 2010. With 19 events in 18 countries, Formula 1 has a strong presence and following in many of UBS’s k...