American Express Adds NextContenders.com to US Open Activation

American Express announced its activation plans for the U.S. Open this year, its 17th year as a partner of the tennis tournament. American Express will continue many of its successful activation ideas from years past including the American Express Radio, the official iPhone application of the U.S. Open and American Express' on-site concierge desk. New this year, the company has launched NextCon...

Infinity Partners with Academy as Official Auto of 62nd Emmy Awards

Infiniti will serve as the official Automotive Sponsor of the Television Academy and the 62nd Primetime Emmy Awards, as well as the broadcast sponsor of NBC's 2010 Emmy telecast, hosted by Jimmy Fallon, on Sunday, August 29th. As part of the broadcast sponsorship, Infiniti will join forces with NBC to create a custom advertising campaign showcasing the new 2011 Infiniti QX luxury sport utility ...

Cisco Brings the Human Network to the New Meadowlands

The New Meadowlands' tenants, with an assist from partners Cisco and Verizon, are aiming to take video and content distribution to a whole new level of sophistication and versatility. Today, Giants and Jets executives unveiled the stadium's new content management and distribution platform. "We're proud to be leading the charge in creating the premiere sports stadium and setting the gold sta...

Texans Tune In Jersey Sponsorship With Comcast

The Houston Texans have joined a growing number of National Football League teams that have added corporate logos to their practice jerseys. Through a deal reached with Comcast Corp. (NASDAQ: CMCSK) in the off-season, the Texans’ players will now sport the Comcast logo on the front of their left shoulder. Read More >>

NASCAR says sponsorship is on the 'upswing'

Though two Sprint Cup champions, Jeff Gordon and Tony Stewart, haven't firmed up their 2011 sponsorship plans, NASCAR chief marketing officer Steve Phelps says sponsorship is on the upswing. Read More >>

Steak n Shake Signs New Deal with Pacers, Fever

Pacers Sports & Entertainment has signed a new multi-year partnership with Steak n Shake, a 500-unit diner-style restaurant chain headquartered in Indianapolis. The new partnership began with the 2010 Indiana Fever season and continues with the upcoming 2010-11 Pacers season. Financial terms were not released. “We are thrilled to partner with a winning company like Steak n Shake.” said PS&E ...

New Gin Finds Its First Sports Sponsorship

New Amsterdam Gin, which is produced in Modesto, California and was launched in 2008, has signed its first sponsorship deal with a major sports franchise, the Oakland Raiders. "We are excited to kick off the season with the support of New Amsterdam Gin," said Robert Kinnard, Senior Director of Marketing and Corporate Sales for the Oakland Raiders. "The brand is a perfect fit for the Raider ...

Panasonic Takes U.S. Open Tennis 3D

Panasonic has become an official sponsor of the US Open in a new three-year agreement. Working with CBS Sports, the USTA and Panasonic will spearhead the first-ever 3D broadcasts of the tournament this year. CBS Sports will produce 3D versions of all the Arthur Ashe Stadium matches that it broadcasts in High Definition on Labor Day Weekend and on Finals Weekend, made available nationwide vi...

It's Official: Discover to Serve as New Orange Bowl Title Sponsor

Discover Financial Services, the Orange Bowl Committee and ESPN announced today that an agreement has been reached for Discover to be the title sponsor for the 2011-2014 Orange Bowl Games and the 2013 BCS National Championship Game. The Orange Bowl Game will be known as the "Discover Orange Bowl" and the 2013 BCS National Championship game will be named the "2013 Discover BCS National Champions...

NHL Discussing Sponsorship of Women's Hockey League

Women's hockey faces the threat of exclusion from the 2014 Winter Olympics because of a lack of competitiveness. To head off that possible exclusion, women's hockey officials have entered into talks with the NHL about the sponsorship of a women's league. Read More >>