City Of Long Beach, Brought To You By Pepsi

In an effort to increase revenue by attracting corporate sponsorships, the City of Long Beach will examine programs used by cities such as San Diego, Costa Mesa and San Francisco that could provide a boost to Long Beach's plagued general fund budget. The City Council voted unanimously (9-0) to move forward with having City Manager Pat West and his staff conduct a study and present a report on ...

Activation Tactic of the Week

Hewlett Packard recently created a tremendous viral piece that highlights its partnership with the Dallas Cowboys in a unique way. The clip provides insight into all of the work that went into designing and building the IT infrastructure behind the most technologically advanced stadium on the planet - the new Dallas Cowboys Stadium. The viral piece highlights the HP converged infrastructure an...

UBS Banking on Formula 1 Partnership

Coinciding with the launch of a new global ad campaign, UBS and Formula 1 today announced that they have signed an agreement for UBS to become a Global Partner of Formula 1. The partnership will kick off at the 2010 Formula 1 Singtel Singapore Grand Prix, which runs from 24 to 26 September, 2010. With 19 events in 18 countries, Formula 1 has a strong presence and following in many of UBS’s key...

American Express Adds NextContenders.com to US Open Activation

American Express announced its activation plans for the U.S. Open this year, its 17th year as a partner of the tennis tournament. American Express will continue many of its successful activation ideas from years past including the American Express Radio, the official iPhone application of the U.S. Open and American Express' on-site concierge desk. New this year, the company has launched NextCon...

Infinity Partners with Academy as Official Auto of 62nd Emmy Awards

Infiniti will serve as the official Automotive Sponsor of the Television Academy and the 62nd Primetime Emmy Awards, as well as the broadcast sponsor of NBC's 2010 Emmy telecast, hosted by Jimmy Fallon, on Sunday, August 29th. As part of the broadcast sponsorship, Infiniti will join forces with NBC to create a custom advertising campaign showcasing the new 2011 Infiniti QX luxury sport utility ...

Cisco Brings the Human Network to the New Meadowlands

The New Meadowlands' tenants, with an assist from partners Cisco and Verizon, are aiming to take video and content distribution to a whole new level of sophistication and versatility. Today, Giants and Jets executives unveiled the stadium's new content management and distribution platform. "We're proud to be leading the charge in creating the premiere sports stadium and setting the gold stand...

Texans Tune In Jersey Sponsorship With Comcast

The Houston Texans have joined a growing number of National Football League teams that have added corporate logos to their practice jerseys. Through a deal reached with Comcast Corp. (NASDAQ: CMCSK) in the off-season, the Texans’ players will now sport the Comcast logo on the front of their left shoulder. Read More >>

NASCAR says sponsorship is on the 'upswing'

Though two Sprint Cup champions, Jeff Gordon and Tony Stewart, haven't firmed up their 2011 sponsorship plans, NASCAR chief marketing officer Steve Phelps says sponsorship is on the upswing. Read More >>

Steak n Shake Signs New Deal with Pacers, Fever

Pacers Sports & Entertainment has signed a new multi-year partnership with Steak n Shake, a 500-unit diner-style restaurant chain headquartered in Indianapolis. The new partnership began with the 2010 Indiana Fever season and continues with the upcoming 2010-11 Pacers season. Financial terms were not released. “We are thrilled to partner with a winning company like Steak n Shake.” said PS&...

New Gin Finds Its First Sports Sponsorship

New Amsterdam Gin, which is produced in Modesto, California and was launched in 2008, has signed its first sponsorship deal with a major sports franchise, the Oakland Raiders. "We are excited to kick off the season with the support of New Amsterdam Gin," said Robert Kinnard, Senior Director of Marketing and Corporate Sales for the Oakland Raiders. "The brand is a perfect fit for the Raider Na...