Panasonic Takes U.S. Open Tennis 3D

Panasonic has become an official sponsor of the US Open in a new three-year agreement. Working with CBS Sports, the USTA and Panasonic will spearhead the first-ever 3D broadcasts of the tournament this year. CBS Sports will produce 3D versions of all the Arthur Ashe Stadium matches that it broadcasts in High Definition on Labor Day Weekend and on Finals Weekend, made available nationwide via ...

It's Official: Discover to Serve as New Orange Bowl Title Sponsor

Discover Financial Services, the Orange Bowl Committee and ESPN announced today that an agreement has been reached for Discover to be the title sponsor for the 2011-2014 Orange Bowl Games and the 2013 BCS National Championship Game. The Orange Bowl Game will be known as the "Discover Orange Bowl" and the 2013 BCS National Championship game will be named the "2013 Discover BCS National Champions...

NHL Discussing Sponsorship of Women's Hockey League

Women's hockey faces the threat of exclusion from the 2014 Winter Olympics because of a lack of competitiveness. To head off that possible exclusion, women's hockey officials have entered into talks with the NHL about the sponsorship of a women's league. Read More >>

Sony Adds Official Mobile Handset to UEFA Champions League Sponsorship

Sony Ericsson announced today that it will activate Sony Corporation’s existing partnership with UEFA in the mobile phone category with Sony Ericsson becoming the official mobile handset of the UEFA Champions League. According to a press release, Sony Ericsson "will utilise the GPS capabilities of Sony Ericsson Smartphones to enhance the fan experience, and will include a new mobile applicatio...

Activation Tactic of the Week

The New York Yankees have teamed up with Modell's to create a ticket sales booth at the sporting good chain's retail location in Times Square. The unique sales location will offer tickets on sale at discounted prices, up to 50% off, starting at 8 AM for day games and noon for night games. Each customer willing to wait in line for tickets can purchase up to four (4) "Mo Saver" tickets, which wil...

State parks explore corporate sponsorship

Not every state park in New Hampshire includes a mountain, but all staffers might be wearing pictures of little peaks on their uniforms next summer thanks to a corporate sponsorship the state is exploring with Eastern Mountain Sports. Read More >> photo credit

Adidas Extends MLS Partnership through 2018

adidas and Major League Soccer today announced an extension to their strategic partnership agreement. The new 8-year partnership, which Sports Business Journal reports is worth $200M, extends adidas' position as the official athletic sponsor and product supplier for the MLS through 2018. The new partnership will have a heavy focus on youth development and programming. "The United States is a ...

What Can Brown Do for the SEC?

UPS has become the official package delivery and logistics sponsor of the Southeastern Conference and all SEC Championship events. The contract, which was negotiated through SEC Sports Marketing/IMG will run through June 2013. The sponsorship provides UPS with official corporate sponsor status including category exclusive use of conference logos, marketing rights, SEC television and web presen...

Red Sox Sign Solar Company, FSG Gets New Client

Solar Blue, an Orlando-based company focused on energy conservation, has signed a sponsorship that will make it the "Official Energy Conservation Partner" of the Boston Red Sox. Financial terms of the deal were not disclosed. As part of the agreement with the Red Sox, Solar Blue logos and signage will be displayed at Fenway Park and Solar Blue will work with the team to explore ways to impleme...

Links 06/14/10

Deals Polo Ralph Lauren extends Wimbledon #sponsorship deal to 2014Pacific Life renews as title sponsor of Pac-10 tournamentSix Flags & Wal-Mart Team Up For Family DaysRed Sox Sign Solar Company, FSG Gets New ClientReport: FedEx offering up $10 million #sponsorship to any BCS-affiliated conference willing to take Memphis University Trends & Tidbits Corporate sponsors' cash sing...