Virgin Racing Gets Tire Change Courtesy of Carbon Green

Carbon Green Inc. has signed an agreement to partner with Sir Richard Branson's Virgin Racing Formula 1 Race Team. As one of three new entrants into the 2010 Formula 1 season, Virgin Racing officials cited the sport's rapidly evolving environmental strategy as a key element of its decision to continue its Formula 1 involvement and a key reason for its partnership with Carbon Green. John Nova...

Sony Teams Up With Dew Tour

Sony announced today its activation plans for the 2010 Dew Tour, a series of five events throughout the year featuring some of the nation's toughest competition in skateboarding, BMX and freestyle motocross. Beginning in late June with the Skate Open, ISF Skateboarding World Championships in Boston and culminating this October with the Dew Tour Championships in Las Vegas, each event will feat...

Links 06/15/10

Deals Virgin Racing Goes Green With Carbon GreenSony Teams Up With Dew TourZappos.com takes the title to Rock 'n Roll Las Vegas MarathonNewmark Knight Frank Becomes Official Commercial Real Estate Partner of the WNBA Trends & Tidbits World Cup officials: Women were dressed to shillSponsorship revenue up at Bonnaroo this yearBMW, Oracle In Same Boat: Charting The Future Of America's...

PwC: Brands Shift Focus from Ads on a Medium to Marketing with Content

Following year over year declines in 2009, the global entertainment and media market will grow by 5% compounded annually through 2014, according to a new report. The Global Entertainment and Media Outlook Report 2010-2014, issued by accounting firm Pricewaterhouse Coopers (PwC), revealed that the global E&M market will reach $1.7 trillion by 2014 with the fastest growing region being Latin ...

Links 06/16/10

Deals Zappos.com upgrades to title sponsor for Las Vegas Rock 'n Roll MarathonWNBA finds Official Commercial Real Estate partner in Newmark Knight FrankAirTran gets onboard with PottermaniaHSBC goes around the world with cultural #sponsorship; Festival Brazil follows similar Chinese, Indian culture programsAnheuser-Busch sponsors Philadelphia Union soccer Trends & Tidbits Money Mak...

Simon Property Group & Coca-Cola Ink New Deal

Simon Brand Ventures, the marketing division of Simon Property Group, and Coca-Cola have extended a multi-year marketing alliance that covers vending, sponsorships, promotion and on-mall advertising across the real estate company's nationwide portfolio of mall properties. Coca-Cola will employ major marketing initiatives at Simon properties throughout the term of the agreement; such initiativ...

The First Annual SponsorPitch Property Research Survey

As every successful sponsorship sales professional knows, brands want customized proposals. Cookie cutter, gold, silver, bronze offerings carry little value in today’s marketplace. This means you have to have information and a lot of it, to know which brands to pitch, to whom, how, and when. Some brands like AT&T provide submission guidance and indicate what they seek in sponsorships,...

GEICO Named Presenting Sponsor of WTT Pro League

World TeamTennis announced today that GEICO will be the presenting sponsor of the 2010 WTT Pro League, the coed professional tennis league co-founded by Billie Jean King. Since 2005, GEICO has been the official auto insurance sponsor of the WTT Pro League and presenting sponsor of the WTT Coaches Challenge which introduced instant replay to professional tennis competition. "We applaud World T...

BP Keeps Arts Sponsorship as Pressure Grows for Spill Damages

BP Plc, which has shed 45 percent of its market value after causing the U.S.’s worst-ever oil spill, said it will keep sponsoring the British Museum, the Royal Opera House, Tate Britain and the National Portrait Gallery in London. “These are longstanding partnerships that we have with major cultural institutions in the U.K.,” BP spokesman David Nicholas said in a telephone interview yesterday....

Links 06/17/10

Deals MasterCard Rescues New York SummerStage With Rap, Opera, JazzSimon Property Group & Coca-Cola Extend Marketing AllianceTrends & Tidbits British study suggests confusion over World Cup sponsorsFifa ambushes itself. Again. Activations Pepsi Will Drop Its Label if Argentina Wins #WorldCupIBM's Seer app provides "see through walls" for Wimbledon