Activation Tactic of the Week

At the World Cup in South Africa, Nike recently released a really cool viral piece that demonstrates how they wrapped the side of the Southern Life building in Johannesburg with an inspiring campaign. Check out the viral piece below... It does a terrific job providing an inside look at their behind-the-scenes execution! Brian Gainor is a passionate sports marketer with agency experience ...

Links 06/18/10

Deals Nat Bailey venue gets wordy new title in naming-rights deal with ScotiabankBP Keeps Arts #Sponsorship as Pressure Grows for Spill DamagesQuick Chek New Jersey Festival Of Ballooning And AT&T Announce Multi-year Renewal Trends & Tidbits See the financials behind IMG, the world's largest sports management agencyFifa ambushes itself. Again. Activations U.S. Open golf app let...

The lost Citi: Rose Bowl sponsor out

The Granddaddy Of Them All is looking for a new sugar daddy. Citi is out as presenting sponsor of the Rose Bowl after a seven-year run supporting college football’s most august bowl game. Citi’s decision not to renew its deal mainly was based on flexibility and price, sources said. Read More >> photo credit

Links 06/21/10

Deals Citi is out as presenting sponsor of the Rose Bowl after a seven-year runSponsors for the 2010 NBA Draft include EA Sports, HP, Kia, T-Mobile, Joseph Abboud, adidas, and Gatorade Trends & Tidbits NFL sees strong demand for upfront advertisersSponsors beware: collective bargaining agreement negotiations may affect youIOC to clampdown on ambush marketing at London 2012London #Oly...

Six Flags Names Discover Official Credit Card

Discover will be the official credit card of all of Six Flags Entertainment's U.S. theme, water and animal parks. The multi-million dollar exclusive partnership agreement spans 11 markets, includes multi-platform branding through in-park and online media, and provides Discover cardmembers with exclusive savings and experiences. "Many of our cardmembers are already big fans of theme parks, so t...

J.P. Morgan Exec Explains ROI Behind Yacht Racing

Yachsponsorship.com sat down with Roger Thompson, Head of JP Morgan Asset Management in the UK to talk about the company’s title sponsorship of the Round the Island Race, the fourth largest sporting event in the UK with over 16,000 people on the water this year. Here's the video below and for more, check out JP Morgan’s Roger Thompson Talks About Round the Island ROI. photo credit

NC Commission Rejects Bud Light Naming Rights Deal

Raleigh’s new outdoor amphitheater won’t be named after Bud Light. The N.C. Alcohol and Beverage Control Commission on Thursday rejected an exemption to state law that would have allowed Raleigh to name its 5,000-seat concert venue after the beer, a proposal that would have brought the city $1.5 million over five years. Read More >>

Links 06/22/10

Deals Six Flags names Discover Official Credit Card of all U.S. parksDelta partners with Travelers Championship, charters Pebble Beach-Hartford flight for players & famSchick, Vevo Ink #Sponsorship Deal Trends & Tidbits North Carolina's liquor-control agency rejects Bud Light as Raleigh arena sponsorCharges dropped over Dutch dress #WorldCup beer stuntOfficial #WorldCup #Sponso...

NHL Draft Gets Printing Partner

Konica Minolta Business Solutions has signed on as an Official Sponsor and the Official Office Systems Provider of the 2010 National Hockey League (NHL) Entry Draft. The 48th Annual NHL Entry Draft will take place this weekend at STAPLES Center in Los Angeles. "The NHL Entry Draft is a significant event in our calendar year, one that is rich in history and tradition as the League's future star...

AT&T Gets Naming Rights to Field at Arkansas' War Memorial Stadium

The playing surface at War Memorial Stadium is getting a name of its own. The War Memorial Stadium Commission today announced a sponsorship agreement with AT&T to name the stadium’s gridiron AT&T Field. The commission did not discuss in a news release the financial terms of the minimum five-year pact that will put the telephone giant’s emblem on the field and in the stadium. Read More...