ING Drops Bay to Breakers Title Sponsorship

After five years of booze, bareback runners and increasingly bad press, insurance giant ING is bowing out as sponsor of San Francisco's annual Bay to Breakers race. "All I can say officially is, they were a wonderful sponsor and chose not to renew for the 100th anniversary next year," said Sam Singer, a spokesman for the race, which is run by Anschutz Entertainment Group. Read More >> ...

Partners Pony Up For Beach Polo

Bombay Sapphire found a unique way to reach South Beach's tastemakers. When the sport of kings hit the beach, mixologists made sure the gin was top of mind, before, after and during the event. With an average attendee net worth of close to $1 million, it's no surprise that Bombay Sapphire was in good corporate sponsor company. The sponsor list is a virtual who's who of luxe brands. "For...

Red Sox Get Green Agency

The Boston Red Sox now have a "green sponsorship agency." The Red Sox have hired GreenMark, a Minneapolis-based firm focused on environmental sports marketing, to handle all aspects of green sponsorship—development, strategy, sales and activation planning—at Fenway Park. “While the Red Sox have already established a strong record of environmental stewardship, we are pleased to partner with G...

Links 05/26/10

Deals Red Sox Get A Green AgencyING drops Bay to BreakersBridgestone Renews #NHL Deal Through 2015Farmers Insurance Group Increases Role at LA #Tennis Open With Title #SponsorshipMurad Gives Dodgers An Official SunblockOneWest Bank Becomes an Official Sponsor of the Los Angeles LakersCubs Reach Deal on Toyota SignSolo Cup Company, Allied Waste, Free Green Can & Levy Restaurants help ...

Izod Sponsorship Gives IndyCar a Makeover

Forget cut-off jean shorts and ripped T-shirts. Move over, Motor Sport magazine. A four-page advertising spread promoting the Indianapolis 500 graces the pages of Vanity Fair this month, a magazine known for its pop culture and fashion. Hip clothes. Cool drivers. Speed. This is the new image for the IndyCar Series, courtesy of its title sponsor, Izod. Read More >>

McD's Extends Commitment w/ UEFA Through 2017

McDonald's has agreed to extend its UEFA soccer sponsorship, which began in 1992, into its 15th year. The deal, which covers the next two European Championships for men and women, makes McDonald's the official restaurant of UEFA and its associated tournaments through 2017. “We have been supporting football, from grassroots level to the international tournaments, for more than 25 years," Den...

IMG's New Golf Reel

Nestlé to Launch Ironman Sports Drinks

Nestlé Performance Nutrition and its PowerBar brand are extending their longstanding relationship with Ironman to develop and launch a line of new premium Ironman-branded sports drinks. The deal builds on PowerBar's existing global partnership with Ironman and its role as the official global energy bar and energy gel supplier of all Ironman and 70.3 events. Through the agreement, the compani...

Links 05/27/10

Deals McDonald's Extends Commitment with UEFA Through 2017Ram Trucks Signs Sponsorship Deal for Belmont StakesNestlé to Launch Ironman Sports DrinksSunoco Named Official Fuel Retailer and Convenience Store of Indy Racing League Trends & Tidbits Brands backing England's World Cup 2018 bid waiting with baited breathNASCAR Sponsor Landscape Somewhat Greener Activations Coke Be...

Activation Tactic of the Week

Are you looking for new ways to engage your fan base? Nike is capitalizing on the buzz leading up to the 2010 World Cup in South Africa by offering a "Inspire the Boot" promotion that offers fans a chance to have their favorite personal messages stitched on the boots of the world's greatest players throughout the tournament. Nike created a microsite and Facebook application to support the...