Links 06/23/10

Deals NHL Draft Gets Printing Partner in Konica MinoltaAT&T Gets Naming Rights to Field at Arkansas' War Memorial StadiumRR Donnelly Named New Business Partner for LPGA Trends & Tidbits U.S. Sponsors Share in #WorldCupSponsors should not rely on #WorldCup and #Olympics laws for ambush protectionMark Andrew's environmental firm GreenMark takes the field Activations Budweiser to...

Kia Re-ups with Vans Warped Tour

For the third consecutive summer Kia Motors America will head out on tour to more than 40 U.S. cities as "Official Vehicle of the 2010 Vans Warped Tour." "Sponsorship of the 2010 Vans Warped Tour is a natural fit for the Kia brand since the tour reaches the influential youth market," said Michael Sprague, vice president of marketing, KMA. "We are delighted to provide concertgoers with interac...

Office of Fair Trading Investigates Visa's Exclusive Olympic Deal

Sports fans who want to buy tickets by card for the London 2012 Olympics will only be able to use the Visa payments system. The restrictions are part of the sponsorship deal struck between Visa and the Olympic and Paralympic Games. Visa credit and debit cards will be the only ones accepted at shops or cash machines at Olympic venues. The competition enforcer the Office of Fair Trading said i...

Video: Visa Foreign Cardholder Spending Up 55% in S.A.

South Africa will host hundreds of thousands of World Cup visitors over the next three weeks. To find out how much they are likely to be spending, ABNDigital caught up with Andrew Woodward, head of sponsorship communications at World Cup sponsor, Visa. In the video below, Woodward explains that Visa has three business goals for the company's World Cup sponsorship debut: Increase transaction vol...

Study: Marketers Remain Unsatisfied By Sponsorship Measurement Tools

While client-side marketers say that measurement, evaluation and accountability are critical to measuring the success of sponsorship and event marketing programs, 65 percent are not taking the necessary steps to determine the results of those activities, a new survey by the ANA (Association of National Advertisers) in partnership with IEG concludes. "Accountability reigns supreme in all asp...

Links 06/24/10

Deals Keds Sponsors Whitney Museum of American #Art Summer SeasonAdidas extends with University of LouisvilleKia Re-ups with Vans Warped TourLance Armstrong Pedals For Nissan’s LeafPearson To Sponsor Free Ning Networks For EducatorsESPN Announces Sponsors for 2010 ESPY AwardsSources: @Hyundai chosen as new sponsor for Sun Bowl Trends & Tidbits Study: Marketers Remain Unsatisfied By #...

Ambushed: See What Happens When Activists Crash the BP Portrait Awards

Classify this one under 'only a matter of time.' Not that BP needs help in exacerbating its PR nightmare, but look for BP's sponsorships to offer a venue of choice to protestors for quite some time. In the U.S., according to IEG that represents a $15-20 million sitting duck for activists to feast on. In the example below, alternative media publication, Don't Panic, crashed the BP Portrait Awar...

How Sailing Speaks to Volvo's Environmental Values

Few global, non-endemic brands are as active in sailing as Volvo. Here's a few of their long term commitments to the sport. This past week, Volvo participated in the JP Morgan Asset Management Round the Island Race, an event it has sponsored since 2005. Yachtsponsorship.com writes that like title sponsor JP Morgan Asset Management, Volvo Cars UK has big-picture positioning reasoning for being...

Vodafone Offers F1 Pass-Through Promotion

Vodafone UK has launched the Vodafone VIP rewards program and to celebrate is offering one small to medium size business the chance to win pass through rights to its F1 sponsorship. The winning entry, which can be submitted at promotions.vodafone.co.uk/f1 between June 22nd and July 1st, will get its logo on the Vodafone's McLaren Mercedes cars at the 2010 Formula 1 Santander British Grand Pri...

Philly Transit Agency Renames Station For AT&T

Fans heading to South Philadelphia for ball games and concerts will soon be getting off the subway at AT&T Station. The Southeastern Pennsylvania Transportation Authority voted Thursday to rename the Pattison station on the Broad Street subway. The naming rights agreement will bring more than $5 million to the cash-strapped transit agency over a five-year-contract. The name will change la...