Activation Tactic of the Week

Vodafone recently unveiled a tremendous viral piece that features its star F1 drivers, Lewis Hamilton and Jenson Button, scrambling to put together the pieces of their car after their pit crew team decides to leave. The viral piece does a great job emphasizing the integral role that all team members play on the Vodafone race team. No star is bigger than the teammates and personnel that support ...

Big Blue Signs Up Morgan, Smirnoff For New Meadowlands

Global spirits company, Diageo, has secured a multi-year deal with the New York Giants and the New Meadowlands Stadium with activation highlighting the Captain Morgan and Smirnoff brands. "The New York Giants and the New Meadowlands Stadium share the same vision and demands for quality and success as Diageo," said Alison Forrestal, General Manager, Diageo Mid-Atlantic. "This partnership is ...

Links 06/25/10

Deals Vitaminwater Jumps On 'Twilight' BandwagonPhilly Transit Agency Renames Station For AT&TPepto-Bismol joins Heinz & Old Navy in sponsoring Nathan's Famous Hot Dog Eating ContestWinnipeg city sponsorship program brings $1-M gift from BFIBMW sponsors two International Biathlon Union events Trends & Tidbits BP drops #sponsorship of German presidential festival after critics...

Magic sign PepsiCo as 3rd founding partner

The Orlando Magic signed PepsiCo as a third founding partner for Amway Center, the team’s $480 million arena opening in October. The five-year deal is valued at seven figures annually, said Alex Martins, the Magic’s chief operating officer. It’s on par with deals the club signed with the first two founding partners, AirTran and technology provider Harris Corp. The Magic call them Champions of ...

Links 06/28/10

Deals Magic sign PepsiCo as 3rd founding partnerGiants Signs Captain Morgan, Smirnoff for New MeadowlandsFidelity International makes investment in EventingIndyCar adds Avis as official rental carMonster opting out of NFL sponsorshipYUM! Brands adds sponsors: Park Community Federal Credit Union, John Conti Coffee, Sign-A-Rama Downtown of Louisville, Heaven Hill Distilleries, and Anheuser B...

Better Days Ahead for Branded Entertainment, Report Says

Branded entertainment — the widespread “brought to you by” types of advertising — faltered slightly last year, according to a new report, but is on track to resume its growth this year. Spending in the United States for branded entertainment marketing totaled $24.6 billion last year, down 1.3 percent from 2008, the report, to be released on Tuesday morning, says. The decline is the first since...

Links 06/29/10

Deals Aaron's to Sponsor International #Soccer Match in AtlantaSeahawks, Jones Soda Part WaysSkype backs HTC-Columbia #cycling team Trends & Tidbits Better Days Ahead for Branded EntertainmentCity of #Portland mulls green sponsorshipsShould schools sell ads if the revenue can save some staff?Tate is right in taking BP's money Activations Coca-Cola Hopes to Score With World Cup Camp...

Hyundai Takes Sun Bowl Title

Hyundai Motor America and its local Hyundai dealerships have agreed to a four year title sponsorship of college football's Sun Bowl in El Paso. The deal will allow Hyundai to serve as the game's title sponsor through 2013. Financial terms were not released. The title sponsorship continues Hyundai's marketing strategy around major events, positioning the Hyundai brand around high profile g...

Old Spice Sponsors "Swagger" Stat in Madden NFL '11

The Consumerist reports that Electronic Arts has created a new stat in the upcoming release of the Madden NFL franchise for brand partner, Old Spice. Their review says Old Spice has hit a "new low" with the integration, but as ridiculous as this new "statistic" sounds, can you blame an opportunistic brand for finding a way into one of the most popular franchises of all time? The Consumerist w...

Manchester United Manager's Lounge Gets An Audi Inspired Makeover

As the official car supplier to Manchester United, Audi UK had the opportunity to transform the Manager's Lounge at Old Trafford into an Audi inspired environment. Manchester United Manager, Sir Alex Ferguson, and Audi put the job in the hands of UK branding consultancy, JAM. Here's what happened.