Links 06/30/10

Deals Sumo Gambling Scandal Causes Fuji Xerox to Quit #SponsorshipOld Spice Sponsors Madden's Swagger StatAmerican Express to sponsor London #Film FestivalHyundai Officially Takes Sun Bowl Title Trends & Tidbits Paul Hawkins offers sponsor funded model for Hawk-Eye in Premier LeagueOctagon's football clients winning in 'the marketing pitch'There IS A Free Lunch -- Inflight, Courtesy ...

LG Seeks Sponsorship Deals to Balance Formula One’s Male Appeal

LG Electronics Inc., the world’s third-biggest phone maker, may unveil one or two new global sponsorship deals to attract more female clients and build demand for phones, televisions and home appliances. The partnerships would come in the next two to three years and could involve music, theater, film, or sports such as tennis, Chief Marketing Officer Dermot Boden said in an interview in London...

Ford Back As Essence Music Fest's Auto Partner

Ford Motor Company is back as the exclusive automotive partner of the 2010 Essence Music Festival being held this July Fourth weekend in New Orleans. The Essence Music Festival is touted as the largest African American music and culture event in the U.S., attracting an estimated 250,000 participants. Ford's activation includes a chance to win the keys to an all-new 2011 Ford Edge, a scholarshi...

State Farm Expands Turnpike Sponsorships

State Farm Insurance will partner with the Kansas Turnpike this summer for the State Farm Safety Assist program, re-implementing and expanding the program that helps stranded motorists and makes Turnpike travel safer and easier. Under the program, two State Farm Safety Assist vehicles will patrol will patrol in red-and-white State Farm-sponsored vehicles the heavily traveled Kansas City to Top...

Links 07/01/10

Facebook in £40m talks to sponsor England Soccer Team

Controversial social networking website Facebook are in talks with the Football Association about becoming the new sponsor of the England team. They are one of four companies pitching for the contract, with the FA hoping for more than double the £20million on the table from England's long-time sponsor Nationwide. Read More >>

AT&T & Arkansas Reveal Deal Price Afterall

AT&T and the The University of Arkansas have decided to release the numbers around their naming rights deal afterall. ArkansasBusiness.com reports that the renaming deal, which will retain the "War Memorial" part of the stadium's name, is worth $1.8 million over the 10-year length of the deal. Over the first five year period, AT&T will pay slightly less than $175,000 and under an option...

Motorsport Vets Hatch New Plan for Crowdsourced Sponsorship

Crowdsourcing sponsorship is not an entirely new concept, but this time it's got the muscle of some experienced motorsports executives. A new concept backed by motorsports veterans John and Daniel Webber, and supported by Jeff Gordon's former agent, launched this past weekend and aims to be the first team in NASCAR’s history to complete a full season largely bankrolled by the fans. Calling its...

Facebook Turns Down FA's £40m Friend Request

From The Guardian: Facebook has categorically denied that it is in talks with the FA and labelled the speculation as "bizarre". In a statement released to The Sport Briefing, it said: "Facebook is not in talks with the England football team regarding sponsorship." A spokesman added: "I don't know where it has come from but it is not true. It's bizarre. We obviously work with lots of differe...

GM Place to become Rogers Arena

The west coast will soon have its own Rogers Arena. The Vancouver Canucks confirmed at a news conference Tuesday that the new naming sponsor for the team’s arena is Rogers Communication. The two parties have signed a ten-year deal which gives Rogers broadcast, naming and wireless rights for the Canucks. This is the first time any company has secured all three sponsorship strands. Read More &...