Rio Tinto Renews with Montreal Jazz Fest

Rio Tinto Alcan has extended its longstanding sponsorship of the Festival International de Jazz de Montréal through 2015. Terms of the deal were not disclosed. "We are pleased to continue our support of Montreal's signature cultural event," said Jacynthe Côté, Rio Tinto Alcan's chief executive. "This sponsorship extension is a demonstration of our commitment to the social and economic vital...

NFL Approves Barclays Partnership for Branded Credit Cards

Barclaycard US, the payments business of Barclays in the United States, has reached an exclusive multi-year agreement with the National Football League to market credit cards bearing the NFL shield logo and the logos of each of the 32 NFL clubs. Fans may obtain these credit cards from Barclaycard starting in September via the web, at stadium displays, through in-bound telephone applications an...

Links 06/07/10

Deals Papa John's Becomes NFL's Official PizzaTylenol Dumps #NASCAR #SponsorshipNorth Korea finds World Cup sponsors in ItalyLivestrong inks three-year Austin marathon #sponsorship dealMobil Delvac to Sponsor Budweiser Super National Truck & Tractor Pull'E Center' no more as West Valley sells naming rights to Utah-based convenience and gas retailer, Maverik Trends & Tidbits V...

Papa's in the House

Papa John's International has signed a three-year agreement through the 2012 season to serve as the Official Pizza Sponsor of the NFL and Super Bowl XLV, XLVI and XLVII. The partnership build on last year's short term deal that allowed the pizza chain to serve as the Official Pizza Sponsor of Super Bowl XLIV, Terms of the deal were not released, but company officials said the deal is the lar...

Tylenol Dumps NASCAR Sponsorship

Tylenol, which has drastically cut its marketing and advertising in the wake of three product recalls in the last six months, will not renew its official partnership with NASCAR. The sport’s official pain reliever since the start of the 2007 season, Tylenol’s current deal with NASCAR runs through the 2010 season. But its parent company, McNeil Consumer Healthcare, has already notified NASCAR...

Vivid & Velocity Join Forces For Team Epic

Velocity Sports & Entertainment and Vivid Marketing have announced that they are joining forces to create a new lifestyle marketing agency called Team Epic. In addition to the capabilities of Velocity and Vivid, Team Epic will include market research firm SRi, and digital agency, Isobar. Each of these agencies is part of Aegis Media. According to an announcement detailing the new agency, T...

Links 06/08/10

Deals Papa John's Becomes NFL's Official PizzaTylenol Dumps #NASCAR #SponsorshipNorth Korea finds World Cup sponsors in ItalyLivestrong inks three-year Austin marathon #sponsorship dealMobil Delvac to Sponsor Budweiser Super National Truck & Tractor Pull'E Center' no more as West Valley sells naming rights to Utah-based convenience and gas retailer, Maverik Trends & Tidbits V...

Hertz Renews with Wimbledon

Hertz has renewed its official supplier association with The Wimbledon Lawn Tennis Championships for the next five years, marking its 16th consecutive year of the partnership. As the official transport provider to The Championships, Hertz cars will transport both the coaches and players participating in the world's most famous tennis tournament. "We are delighted to be extending our role as ...

New York's Crowded Airspace

With the major airlines jockeying for an increased presence at New York City's airports, a big beneficiary over the past year or so has been New York's sports and entertainment properties. Consider the upheaval in New York's overcrowded airspace over the last 12 months alone: Delta becomes "official airline of New York baseball" American Airlines forms $8 million marketing partnership wit...

Links 06/09/10

Deals Jaguar seals #sponsorship deal with England and Wales #Cricket BoardPapa John's to Be the Official Pizza of WEGHertz renews with Wimbledon Trends & Tidbits Sports #sponsorship dollars in Asia-Pac returning after downturnN.J. toll plazas could feature commercial ads, #sponsorship under proposed lawInter follow rivals #Milan by cutting #sponsorship numbers Activations ...