Sponsorship Sales Vet: It's Not Rocket Science

From FundSport and the UK Sports Network, check out this event they put together last night with sponsorship sales veteran, Fiona Green. Green has worked on the sponsorship side of sports for the past 21 years, selling for 2 UEFA European Championships and 3 FIFA World Cups. The video is about an hour long so if you just have a few minutes, fast forward to around 21:00 where she talks about...

KC Masterpiece Reignites Keith Urban Tour

For the second year in a row, KC Masterpiece Barbecue Sauce is headed back on tour as the headline sponsor of the 23-stop Keith Urban Summer Lovin' 2010 Tour. The tour will visit state fairs, festivals and major arenas starting tomorrow and running through September. 10-time world barbecue champion and head of the Big Bob Gibson Bar-B-Q Cooking Team, Chris Lilly, has been named the official...

Kraft Titles San Fran Bowl Game For Hunger Relief Initiative

Kraft Foods will be the title sponsor for AT&T Park's college bowl game for the next three years, officials of the The San Francisco Bowl Game Association announced today. Previously known as the Emerald Bowl, the annual bowl game will now be called the "Kraft Fight Hunger Bowl" and will be part of a broader hunger relief program Kraft Foods plans to kick off in September. Financial terms were...

Links 04/15/10

Deals Kraft Titles San Fran Bowl Game For Hunger Relief Initiative OneWest Bank Becomes Sponsor of Los Angeles Angels of AnaheimDelta extends Atlanta Braves sponsorshipDow Corning Spends $40,000 on Tall Ship Celebration SponsorshipCoke, Southern Co. renew sponsorship deals with the PGA TOURATP Tour & Ricoh Extend Through 2012Ronald McDonald House Charities named Jersey Sponsor of C...

K-Mart Delivers Kenny in 3-D

K-Mart and country superstar, Kenny Chesney, have teamed up for the theatrical concert release of "Kenny Chesney: Summer in 3D" which will premier this weekend at the 45th-annual Academy of Country Music Awards in Las Vegas. The K-Mart-sponsored production was shot in 3D over seven nights in six locations, Boston, Indianapolis, Philadelphia, Pittsburgh, San Francisco and Seattle, durin...

The Hartford Fixes Potholes in Private / Public Partnership

Got a pothole complaint? One insurance company wants to know about it. The Hartford is filling potholes city by city in a private-public partnership campaign that has reached Hartford, CT; Phoenix, AZ; Tuscon, AZ; Aurora, IL; Evanston, IL. The pothole patrol is currently in Dallas and Orlando, with more to come throughout 2010. Here's why The Hartford is patching potholes according to the m...

Activation Tactic of the Week

Are you looking for unconventional ways to leverage team marks? Are you looking for examples where sports has been used to drive real estate sales? In December 2009, Nirmal Lifestyle announced a partnership with the U.S. Open (tennis) to create a 46-story community of of themed apartments in Mumbai, India. The partnership marked the first time a real estate licensing deal had been signed in ...

"Outdoor Rink" Spot Activates Honda's Hockey Sponsorship

Check out what Honda and its ad agency, RPA, came up with just in time for the NHL playoffs. The new “Outdoor Rink” spot, shot in Minneapolis, will be used to activate Honda’s official sponsorship of the NHL. Shot in Minneapolis, Minn., “Outdoor Rink” celebrates pond hockey, a popular activity in the cold-weather states. Three former NHL players were featured including Pat LaFontaine...

Links 04/16/10

Deals Bingo site Tombola signs 2-year shirt #sponsorship deal w/ English Premier League club Sunderland U.S. Bank sponsors Milwaukee Air & Water ShowK-Mart Sponsors Kenny Chesney in 3DToledo arena gets new name in six-year, $2.1 million #sponsorship w/ Huntington National BankMetLife Returns as Pro-Cycling Team's Title SponsorAdvertisers Line Up For Sex in the City SequelVancouver Ca...

Yum! Stamps Name on New Louisville Arena

The Louisville Arena Authority, and its sales representatives Team Services, LLC, didn't have to go far from home to land a naming partner for the city's new 721,000 square-foot arena. Yum! Brands, the Louisville-based QSR giant, has signed a $13.5 million, 10 year agreement to become the naming rights partner for Louisville's new downtown arena. KFC Yum! Center will be the new name for the ...