ISC: Corporate Interest Encouraging, But Negotiating Terms Tougher

Yesterday, racetrack operator International Speedway Corp. reported slightly higher first quarter net income on $152 million in revenue, a drop of 8.4%. The drop in revenue was "primarily driven by adverse economic conditions, resulting in lower sponsorship, suite, and hospitality revenues at NASCAR events" the company reported. While company officials maintained that sponsorship revenue would...

GM Resumes Detroit Tigers Sponsorship

Robert Snell of the The Detroit News reports that General Motors Co. has resumed its sponsorship of the center field fountain at the Detroit Tigers' Comerica Park. GM stopped the sponsorship last year because of the automaker's bankruptcy, but Tigers owner Mike Ilitch kept the GM name on the fountain and added Ford and Chrysler logos for free in a show of support for Detroit's Big Three automak...

Continental Gives Red Bull Wings

Continental Airlines will be the official and exclusive airline sponsor of MLS' Red Bull New York and Red Bull Arena – the team's new 25,000-seat stadium, team officials announced today. Deal terms were not disclosed. "We are excited to announce our new partnership with Continental Airlines," said Red Bull New York Managing Director Erik Stover. "Continental Airlines is one of the world's eli...

Links 04/09/2010

Deals Hertz Co-Sponsors #NBA Oklahoma City Thunder's Green Week GM Resumes Detroit Tigers #SponsorshipContinental Signs On As Official Airline of NY Red Bull and Red Bull Arena7-Eleven Takes Big Gulp For 'Iron Man' PromoLeonhardt Vineyards will offer wine tastings at many SF Giants eventsGulf Oil Partners w/ Baltimore Orioles Trends Two Sponsors Have A Very Good Round At The Mastersstud...

Eleven Year-Old Activates Kraft's Explosion Sponsorship

This weekend, eleven-year-old Casey Rogers pushed the detonation button activating 2,715 pounds of dynamite and Kraft's sponsorship of Texas stadium's demolition. Casey won the opportunity through a Kraft Macaroni & Cheese essay contest, which he won for charitable work in his local community. The implosion of Texas Stadium cost Kraft $75,000 to the city of Irving, $75,000 Kraft Macaroni &...

Turkish Airlines Activates Mega Sports Sponsorships

Turkish Airlines, one of the fastest growing airlines in Europe, made waves earlier this year when it signed major sponsorship deals with two of Europe's biggest football teams, FC Barcelona and Manchester United, in less than one week. The partnerships are relatively similar in the structure of their assets. Painted planes, Team-themed TV ads, carriage consideration and significant in-stadium...

The NHL Wants To BBM With You

The NHL has announced that BlackBerry will be the exclusive sponsor of the league's online All-Access Pre Game Show, starting this Wednesday. The Blackberry All-Access Pre Game Show, a playoff game-day web show will air every day through the Stanley Cup Final on which a playoff game is played. Deb Placey will host the show from the NHL Powered by Reebok Store in New York. Remote reports fro...

Refund Money Monday at Golfsmith

Just because The Masters only has three official sponsors, doesn't mean brands can't find a way to tap into Augusta with a clever promotion. It might cost them, however. Golfsmith and Callaway which ran the "If Phil Wins, You Win" campaign will pay out more than $1 Million in free drivers thanks to Phil Mickelson's efforts this past weekend. The promotion: anyone who bought a driver in March ...

Land Rover Jumps Into Sport of Eventing

The United States Equestrian Federation (USEF) and Land Rover North America will join forces as the Tata Motors-owned brand will become the official vehicle sponsor of the USEF for 2010. In addition to its status as Official Vehicle of the USEF in 2010, Land Rover will also be the title sponsor of the U.S. Eventing Team competing at this year's Alltech FEI World Equestrian Games in Lexington, ...

Shell's Climate Change Sponsorship Causes Blogosphere Meltdown

Across the pond, Shell's sponsorship of an upcoming climate change exhibit at the Science Museum in London has caused quite a stir. At issue is whether the Museum has softened its stance on climate change due to pressure from the $6 million exhibit's primary sponsor, Shell UK. Here's a recount of the events as we've gathered them. On March 22nd, The Science Museum announced the landmark Clima...