Tata Consulting Looks to Leverage Marathon Deals

India's largest I.T. services provider, Tata Consulting Services (TCS), is running head first into the U.S. market. The firm has launched a new sponsorship platform around marathons, signing two-year deals with today's Boston Marathon, the Bank of America Chicago Marathon (October 10th) and the ING New York City Marathon (November 7th). TCS will be the official technology partner of the Bo...

Kia Owners Get Preferred Parking at Durham Bulls Games

We've all been frustrated with stadium parking. At Durham Bulls games this season, it's not about how early you get there, but rather what you drive. The Durham Bulls and their local Kia dealer today announced a new sponsorship that makes Kia the exclusive auto sponsor of the Bulls parking program. The Durham Bulls will provide a reserved parking area exclusive to Kia drivers, plus Kia driv...

AB InBev Launches 'Swap' Spot for World Cup

A lot of great World Cup spots coming out these days, including this one, from Anheuser-Busch InBev and DDB, called simply "Swap." The ad ends with the "Budweiser United - Official Beer of the World Cup" logo, which will be used throughout the Games to show unity among brands. "The 2010 FIFA World Cup South Africa presents an unparalleled opportunity for us to fully leverage our ne...

Bank of America To Back History Channel Series

Bank of America will provide promotional support for HISTORY's upcoming 12-hour special, America The Story of Us, which premieres Sunday April 25th. As part of the deal, B of A's contributions to America's history will be shown in a series of HISTORY produced mini-documentaries. "We could not have found a more perfect, natural partner," said Nancy Dubuc, president and general manager, HISTOR...

EMC Gives Phillies IT Upgrade

Baseball's all about statistics, on the field and in the front office. As official IT solutions partner to the Philadelphia Phillies, EMC is helping the Phillies manage and protect that data. In addition to providing services in-kind, Phils fans will see a new addition at Citizen Bank Park, the newly named EMC Suite Level. "We rely on having fast and reliable access to information for all...

Links 04/19/10

Deals Yum! Brands Gets Naming Rights to New Louisville ArenaNissan replaces BMW as exclusive auto sponsor of O2 ArenaClydesdale Bank extends sponsorship deal with Scottish Premier LeagueVerizon taps Genesco for strategy, activation of #NFLTata Consulting Services aims for U.S. brand awareness w/ Marathon #Sponsorship DealsKaiser Permanente Teams With the Los Angeles Angels as Officia...

Grim Reapers Greet Runners at Dow Live Earth Run

Instead of cheering supporters, runners at the Dow Live Earth Run for Water in New York on Sunday were greeted by environmental activists. The skeleton-clad activists were on hand to protest Dow's event sponsorship, which some called a "greenwashing" attempt, in light of their ties to the Bhopal toxic chemicals leak. There are currently civil and criminal cases related to the disaster pending a...

Brita Activates BYOB Marathon

Makers of the Brita water filters have come up with a great way to eliminate bottled water -- sponsor a marathon. As part of its multi-year sponsorship of the BMO Vancouver Marathon, race officials will be asking participants to "bring your own bottle" and will serve Brita filtered water in biodegradable cups to the 14,000 expected participants at all water stations throughout the course. Brita...

Midnight Gaming Dials Up AT&T

Midnight Gaming Championship has tapped AT&T as the title sponsor for the 2010 national gaming tour, which will visit 20 cities between May and September. In addition to winning AT&T prizes, MGC will offer gamers opportunities to compete on AT&T mobile devices as well as Xbox and Wii consoles. "We're excited to work with AT&T to integrate new ideas and promotions into the Midnight Gaming to...

Kelly Clarkson Cigarette Sponsorship Under Fire

The FDA may be cracking down on tobacco promotions here in the U.S., but one D.C.-based lobbying group has hopes of influencing tobacco sponsorship abroad, as well. At issue is Indonesian cigarette brand, L.A. Lights, and the company's sponsorship of Kelly Clarkson's said Matt Myers, president of the Campaign for Tobacco-Free Kids.