Links 04/12/2010

Deals Sony TV inks #sponsorship with Castrol for "How to Win the FIFA World Cup" soccer doc Panasonic Joins 3D Project at the Entertainment Technology Center @ USCPhiladelphia soccer teams net sponsorsCN extends #sponsorship of Canadian Women's Open through 2013 seasonLand Rover Jumps Into Sport of EventingGulf Oil Partners w/ Baltimore OriolesBacardi Inks NBA Sponsorship DealBlackBerry Pa...

Score A Double With Kraft Singles MiLB Promo

Kraft Singles is once again teaming up with Minor League Baseball for the second consecutive year of a free ticket promotion throughout MiLB ballparks nationwide. By bringing a Kraft wrapper to the box office, fans can get "Tuesday Night Tickets" at most Minor League Baseball parks starting today and running through September 7th. The promotion is in support of Kraft Singles cheese products....

World's Largest Outdoor Rodeo Drops 'Chew' Deal

For decades tobacco companies like Skoal have been a major supporter of outdoor rodeos throughout the country, including the Cheyenne Frontier Days. After years of lobbying from health-related organizations, the event's officials are ending the tradition. Cheyenne Frontier Days officials ended their partnership with smokeless tobacco last week and have agreed to instead promote Wyoming's "Qui...

BEST Looks To Expand Digital Opportunities

Sports and entertainment shop, BEST (Blue Entertainment Sports Television) has selected integrated ad agency Barker/DZP to provide digital strategy and execution for its sports event properties, sponsorships and athletes. The vertically-integrated subsidiary of Blue Equity owns events, managing event production and operation, sponsorship deals, talent representation, promotions and television r...

Links 04/13/2010

Deals Valvoline is new title sponsor for U20s and U18s State Farm Backs Latin #Music Shows Leading Up To Billboard Latin Music AwardsWorld Largest Rodeo Trades Out Chew For Anti-Tobacco Campaign SponsorshipWorld Equestrian Games adds Fifth Third Bank as major sponsorPLB Sports Cuts Ties with RoethlisbergerWholly Guacamole now official avocado dip of New York #YankeesScotiabank sponsors Nat...

FIFA Lands Final 2010 World Cup Sponsor

Brazilian poultry processor, Seara, has signed up as a sponsor of the 2010 and 2014 FIFA World Cups. Seara, a subsidiary of the Marfrig Group, will be the final sponsor signed for this summer's 2010 FIFA World Cup in South Africa, officials announced. The agreement provides rights for the general use of the FIFA Official Marks in advertising campaigns and product packaging for the Marfrig Gr...

TripAdvisor Creates Content Sponsorships for Destination Marketers

TripAdvisor, one of the web's most popular free travel guides, is looking to tap into the marketing budgets of destination marketers. Today, the company, which is largely user-generated and makes money from ads, launched a new offering designed to allow Destination Marketing Organizations (DMO's) the opportunity to promote and engage with travelers. Presumably this will provide CVB's with an of...

Agency Complains Patrick Dempsey Owes Sponsorship Money

Ad agency, E-image, has filed a federal complaint claiming that Grey's Anatomy star, Patrick Dempsey, owes it royalties from a negotiated sponsorship on behalf of his car racing endeavor, Team Dempsey. The complaint notes that the agency negotiated his team's sponsorship with El Grado Tequila, which it claims agreed to pay "a lump sum payment in the amount of $3,000,000 or 3%, whichever is gr...

Winnipeg's Plan for Helicopter Sponsorship

Could sponsorship of a police helicopter help cut an auto insurance company's costs? Bake that into the sponsorship ROI. MPI (Manitoba Public Insurance), a non-profit that sells basic public auto insurance, seems to be the target for a proposed sponsorship of a new police helicopter in Winnipeg. From the Winnipeg Free Press: Manitoba Public Insurance would make an ideal sponsor for Winnipeg...

NHL Sees 20% Gain in Sponsorship Rev

The NHL tallied up the attendance, media, marketing and merchandising stats for the league's 92nd regular season. Here's where the league says it netted out on the sponsorship front: The League experienced a 20 percent increase in corporate sponsorship revenue compared to last season. Since 2007-08, NHL corporate partners have committed $260 million to license League marks, activate at NHL eve...