Burson-Marsteller Launches Division Dedicated to Sponsorship Comm

Burson-Marsteller UK is launching a new division dedicated to sponsorship communication, called 'Total Sponsorship’. The division aims to help clients take a more systematic approach to communicating about their sponsorship to different stakeholders. Matt Carter, CEO of B-M UK, said, “We believe sponsorships have more impact when integrated into wider business communications – getting the to...

Links 04/14/10

Deals Cleveland Indians Sign Rigid Tools Harrow Sports Announces Three Year #Sponsorship Agreement with the US #Lacrosse WDIA National ChampionshipsFIFA Lands Final Sponsor for 2010 World Cup; Brazilian Food Co. Signs Through 2014 World CupDad Vail Regatta Has New Sponsor In Philly To 2014Miami Dolphins Partner with RepublicaLaserperformance sponsors US Sailing Team Trends Passionate #NA...

ATP Tour & Ricoh Extend Through 2012

The ATP and Ricoh have extended their partnership through 2012 in a deal that will make Ricoh a Platinum Partner and Official Office Solutions Provider of the ATP World Tour in Europe. Ricoh has been an ATP official partner since 2005. As part of the new agreement, Ricoh will sponsor six additional European events in Spain, Germany, Austria, the Netherlands, Sweden and Switzerland, increasing ...

MLG Partners Tapping Into Pro Gamer Personalities

As the Major League Gaming season kicks off in Orlando, the MLG league office says that more marketers are tying into gaming's pro personalities. MLG says that Dr Pepper, Hot Pockets, Old Spice, and Stride gum are each leveraging gaming personalities to gain influence within the fan community through personal appearances, Facebook chats, viral videos and on-pack promotions. "We have a wide v...

Coca-Cola, Southern Company Sign Six Year Renewals with PGA TOUR

The PGA TOUR today announced an extension of its multi-year partnership with both The Coca-Cola Company and Southern Company for six years, through 2016. Coca-Cola will continue as the presenting sponsor of THE TOUR Championship presented by Coca-Cola, the finale of the PGA TOUR Playoffs for the FedExCup, and will also retain its status as Official Soft Drink of the PGA TOUR, the Champions Tour...

Sponsorship Sales Vet: It's Not Rocket Science

From FundSport and the UK Sports Network, check out this event they put together last night with sponsorship sales veteran, Fiona Green. Green has worked on the sponsorship side of sports for the past 21 years, selling for 2 UEFA European Championships and 3 FIFA World Cups. The video is about an hour long so if you just have a few minutes, fast forward to around 21:00 where she talks about p...

KC Masterpiece Reignites Keith Urban Tour

For the second year in a row, KC Masterpiece Barbecue Sauce is headed back on tour as the headline sponsor of the 23-stop Keith Urban Summer Lovin' 2010 Tour. The tour will visit state fairs, festivals and major arenas starting tomorrow and running through September. 10-time world barbecue champion and head of the Big Bob Gibson Bar-B-Q Cooking Team, Chris Lilly, has been named the official T...

Kraft Titles San Fran Bowl Game For Hunger Relief Initiative

Kraft Foods will be the title sponsor for AT&T Park's college bowl game for the next three years, officials of the The San Francisco Bowl Game Association announced today. Previously known as the Emerald Bowl, the annual bowl game will now be called the "Kraft Fight Hunger Bowl" and will be part of a broader hunger relief program Kraft Foods plans to kick off in September. Financial terms ...

Links 04/15/10

Deals Kraft Titles San Fran Bowl Game For Hunger Relief Initiative OneWest Bank Becomes Sponsor of Los Angeles Angels of AnaheimDelta extends Atlanta Braves sponsorshipDow Corning Spends $40,000 on Tall Ship Celebration SponsorshipCoke, Southern Co. renew sponsorship deals with the PGA TOURATP Tour & Ricoh Extend Through 2012Ronald McDonald House Charities named Jersey Sponsor of Chi...

K-Mart Delivers Kenny in 3-D

K-Mart and country superstar, Kenny Chesney, have teamed up for the theatrical concert release of "Kenny Chesney: Summer in 3D" which will premier this weekend at the 45th-annual Academy of Country Music Awards in Las Vegas. The K-Mart-sponsored production was shot in 3D over seven nights in six locations, Boston, Indianapolis, Philadelphia, Pittsburgh, San Francisco and Seattle, during hi...