Wells Fargo's $7 million secret?

For the second straight year, Wells Fargo & Co. is spending $7 million or so as the top backer of Charlotte’s PGA Tour event — and working hard to minimize that fact. The bank appears well on its way to ensuring its anonymity next week at Quail Hollow Club as Tiger Woods, Phil Mickelson and the rest of the world’s top players battle for a $6.5 million purse before sellout crowds. Wells Fargo...

Strikeouts No Laughing Matter For Orioles Affiliate

One minor league baseball team is giving new meaning to the term "going down swinging." Thanks to a sponsorship from a local funeral home, Frederick Keys fans who are out for a fun night at the ballpark hear this after every strikeout: "That's another Keeney & Basford Funeral Home Strikeout É" That may seem a little strange to some, but not to Keith Roberson, a co-owner of Keeney & Bas...

Gillette Sponsors Sprint Cup Race for New Fusion Product

Gillette will sponsor the NASCAR Sprint Cup Series race at Pocono Raceway on June 6th, to coincide with the launch of the new Gillette Fusion ProGlide shaving system in stores. The Pocono race will be titled the Gillette Fusion ProGlide 500 Presented by Target. "We are very excited about our upcoming partnership with Pocono Raceway and Target," said Michelle Potorski, Associate Marketing D...

Activation Tactic of the Week

Are you looking for new ways to drive excitement around alcoholic beverage partners? Are you looking for ideas to enhance your in-game entertainment? The Grand Rapids Griffins of the AHL recently did a tremendous job bringing back the excitement of the Bud Bowl in an entertaining on-ice promotion between periods. The club featured a live race between a Budweiser, Bud Light, and Bud Light Lim...

Links 04/23/10

Deals Gillette Sponsors Pocono Sprint Cup Race for New Fusion ProGlide ProductHonda joins the Green Music Group ChallengeNike Exercises Option To Extend USA Track & Field Deal Through '16British Airways To Sponsor England Bid To Host 2018 World CupGreen Planet Takes It to the Beach, Sponsoring Corona Wide Open Volleyball Tour Trends & Tidbits Shirt #sponsorship revenue across t...

Carl Edwards Honors AFLAC Policyholder Injured in 'Dega Crash

Aflac, NASCAR driver Carl Edwards and the No. 99 Aflac Roush-Fenway team are honoring inspirational Aflac policyholders in a new program called Crew of Courage. Policyholders who overcome illnesses, accidents and injuries and have inspirational stories to tell will have the chance to be honored and win VIP at-track experiences. "I've had an opportunity to meet Aflac policyholders firsthand ...

Craftsman Launches MLB-Licensed Tools

The Craftsman brand, in a four year deal with Major League Baseball Properties, will launch licensed tools which feature the logos of Major League Baseball and its 30 Clubs. The licensed products will include hand tools, power tools, tool storage and lawn and garden tools and equipment. "Craftsman, Sears, and Baseball have been American icons for generations," said Howard Smith, Senior ...

History Channel Transforms Landmarks in Doc Lead-Up

As commuters in LA, DC or NY might have noticed last week, experiential marketers can do some pretty amazing things with light projection these days. Check out this campaign by History Channel and ARTLUMIERE that ran last week in support of the new documentary, America: The Story of Us, which premiered last night. As reported last week, Bank of America has signed on as a major promoti...

IEG Predicts Rise in Music Sponsorship

North American-based companies will spend $1.09 billion to sponsor music venues, festivals and tours in 2010, IEG says. This is a 4.2 percent increase from the $1.08 billion that IEG says was spent on music in ’09. “Music remains a vital passion point for consumers, and marketers are increasingly aligning with music events, tours and venues to tap into that passion,” said IEG's William Chipp...

TFF's Red Carpet Attracts Blue Chip Sponsors

In 2009, the Tribeca Film Festival reached more than 348,000 people including talent, film-makers and various forms of hipster, through 530 screenings and other events. So it's no surprise that the 2010 rendition is again sporting a red carpet-worthy, blue chip sponsor line up, led by Founding Partner American Express. Categories now represented include financial services, consumer ele...