The Hartford Fixes Potholes in Private / Public Partnership

Got a pothole complaint? One insurance company wants to know about it. The Hartford is filling potholes city by city in a private-public partnership campaign that has reached Hartford, CT; Phoenix, AZ; Tuscon, AZ; Aurora, IL; Evanston, IL. The pothole patrol is currently in Dallas and Orlando, with more to come throughout 2010. Here's why The Hartford is patching potholes according to the mic...

Activation Tactic of the Week

Are you looking for unconventional ways to leverage team marks? Are you looking for examples where sports has been used to drive real estate sales? In December 2009, Nirmal Lifestyle announced a partnership with the U.S. Open (tennis) to create a 46-story community of of themed apartments in Mumbai, India. The partnership marked the first time a real estate licensing deal had been signed in In...

"Outdoor Rink" Spot Activates Honda's Hockey Sponsorship

Check out what Honda and its ad agency, RPA, came up with just in time for the NHL playoffs. The new “Outdoor Rink” spot, shot in Minneapolis, will be used to activate Honda’s official sponsorship of the NHL. Shot in Minneapolis, Minn., “Outdoor Rink” celebrates pond hockey, a popular activity in the cold-weather states. Three former NHL players were featured including Pat LaFontaine, fo...

Links 04/16/10

Deals Bingo site Tombola signs 2-year shirt #sponsorship deal w/ English Premier League club Sunderland U.S. Bank sponsors Milwaukee Air & Water ShowK-Mart Sponsors Kenny Chesney in 3DToledo arena gets new name in six-year, $2.1 million #sponsorship w/ Huntington National BankMetLife Returns as Pro-Cycling Team's Title SponsorAdvertisers Line Up For Sex in the City SequelVancouver Canu...

Yum! Stamps Name on New Louisville Arena

The Louisville Arena Authority, and its sales representatives Team Services, LLC, didn't have to go far from home to land a naming partner for the city's new 721,000 square-foot arena. Yum! Brands, the Louisville-based QSR giant, has signed a $13.5 million, 10 year agreement to become the naming rights partner for Louisville's new downtown arena. KFC Yum! Center will be the new name for the ve...

Tata Consulting Looks to Leverage Marathon Deals

India's largest I.T. services provider, Tata Consulting Services (TCS), is running head first into the U.S. market. The firm has launched a new sponsorship platform around marathons, signing two-year deals with today's Boston Marathon, the Bank of America Chicago Marathon (October 10th) and the ING New York City Marathon (November 7th). TCS will be the official technology partner of the Bost...

Kia Owners Get Preferred Parking at Durham Bulls Games

We've all been frustrated with stadium parking. At Durham Bulls games this season, it's not about how early you get there, but rather what you drive. The Durham Bulls and their local Kia dealer today announced a new sponsorship that makes Kia the exclusive auto sponsor of the Bulls parking program. The Durham Bulls will provide a reserved parking area exclusive to Kia drivers, plus Kia driver...

AB InBev Launches 'Swap' Spot for World Cup

A lot of great World Cup spots coming out these days, including this one, from Anheuser-Busch InBev and DDB, called simply "Swap." The ad ends with the "Budweiser United - Official Beer of the World Cup" logo, which will be used throughout the Games to show unity among brands. "The 2010 FIFA World Cup South Africa presents an unparalleled opportunity for us to fully leverage our new found...

Bank of America To Back History Channel Series

Bank of America will provide promotional support for HISTORY's upcoming 12-hour special, America The Story of Us, which premieres Sunday April 25th. As part of the deal, B of A's contributions to America's history will be shown in a series of HISTORY produced mini-documentaries. "We could not have found a more perfect, natural partner," said Nancy Dubuc, president and general manager, HISTORY....

EMC Gives Phillies IT Upgrade

Baseball's all about statistics, on the field and in the front office. As official IT solutions partner to the Philadelphia Phillies, EMC is helping the Phillies manage and protect that data. In addition to providing services in-kind, Phils fans will see a new addition at Citizen Bank Park, the newly named EMC Suite Level. "We rely on having fast and reliable access to information for all as...