Links 04/26/10

Deals Green bottled water co., Green Planet, sponsors Corona Wide Open #Volleyball TourBudweiser Select Renews Rights As Kentucky Derby, Churchill Downs Beer SponsorNCAA chooses BDA to develop activation programs for sponsors involving merchandiseCraftsman Launches MLB-Licensed ToolsCubs, White Sox announce Crosstown Cup Sponsored by BPThe Ab Circle Pro (see infomercials) dips its to...

BP Fuels Chicago's Crosstown Rivalry

It's tough finding common ground in a heated crosstown rivalry. In Chicago's case, it came in the form of a common sponsor. Starting in 2010, the annual Chicago Cubs-White Sox interleague series will be called the BP Crosstown Cup, named after BP Products North America, the newest corporate partner of both franchises. “Cubs and Sox fans have always been passionate about this rivalry. The ...

Study Says Companies Using Tickets More

TicketOS, an online corporate ticketing solution provided by Razorgator.com, today released its latest corporate ticket index showing corporate ticket use for 1st quarter 2010. The index tracks key metrics regarding corporate ticket utilization and provides a snapshot of corporate-owned ticket inventory across North America. From January through April of this year, the study says that venues ha...

Is Sponsorship A Sin?

In the words of one marketer, "It's official. Nothing is off limits for sponsorship." Bookie Paddy Power's sponsorship of a Catholic church's confession box in Britain is raising more than a few eyebrows. The Newmarket, U.K. church accepted £10,000 from bookie Paddy Power in return for sponsorship rights to the confession box, complete with renaming it the Paddy Power Sin Bin. Sponsorship f...

How an iPhone App Got Olympic Status by Building a Sponsor-Friendly Feature Set

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Links 04/27/10

Deals Champion Energy to light up Houston's Sam Houston Race ParkMedical device co, Smith & Nephew, to present PGA TOUR's St. Jude Classic in MemphisBridgepoint Education to take over as Holiday Bowl sponsorFord Funds Arts, Beats & Eats Festival - Detroit's BiggestA catholic church has taken £10,000 from bookie Paddy Power in return for #sponsorship rights to the confession boxVolvo ...

Molson Coors Makes Grassroots Hockey Play

Canlan Ice Sports, an owner and operator of 22 recreational ice sports facilities in North America and Canada, announced today that it has signed an exclusive five-year marketing agreement with Molson Coors Canada. The deal combines sponsorship, branding and web-based promotional activities around its grassroots hockey facilities. Under the agreement, Molson Canadian has been named "The Offi...

Branded Merch: BDA Buys Evigna

Only a few days after being named the NCAA's preferred premium vendor, Bensussen Deutsch & Associates, Inc. (BDA), is snapping up merchandising distributor, Evigna. The Detroit-based Evigna counts many of the world's largest automotive brands as clients including Ford Motor Company, Honda Motor Sports, Land Rover and Jaguar. Terms of the purchase agreement, expected to close in May, were not d...

BarclayCard Takes Naming Rights to Wembley Arena

Barclaycard, the credit card and loan provider of Barclays plc, has acquired the naming and promotional rights to London's Wembley Arena. The five-year deal will rename the venue "Wembley Arena, a Barclaycard Unwind Venue." Over 10.4 million Barclaycard customers will receive exclusive information about forthcoming acts and preferential access to Wembley Arena tickets, which will be fulfil...

Survey: Properties Working Harder Than Ever To Secure Sponsorship

A new survey by sports marketing research firm, IFM, indicates that properties may be warming up to a wide range of new tactics to gain the interest of sponsors within the framework of an overall more difficult selling environment. In the full report, conducted during the first quarter of this year and obtained today by SponsorPitch, IFM says that "rights holders are working harder than ever to...