Links 04/28/10

Deals BarclayCard Takes Naming Rights to Wembley ArenaAlbert Lee Appliance, Boeing take Seafair #sponsorship rolesMetLife Foundation Funds Theater Rental Subsidy Program for DancersMolson Makes Grassroots Hockey Play with CanlanEmirates mulls Spain soccer sponsorshipA catholic church has taken £10,000 from bookie Paddy Power in return for #sponsorship rights to the confession boxIn a...

Carlsberg Sponsors UK Soccer Match in Chinese

When English football team, Liverpool, sports Carlsberg's name on their shirts this weekend against Chelsea, fans may have a tough time reading it. The Danish brewers' name will be displayed in Chinese on Liverpool's jerseys. The marketing ploy is aimed at building the beer's brand awareness within Asia and as acknowledgement of Liverpool being the only UK city to be exhibiting at the World...

Mercedes-Benz Renews Fashion Week with Three Year Deal

Mercedes-Benz USA has renewed its title sponsorship for FashionWeek over the next 3 years, which includes the twice annually organized Mercedes-Benz FashionWeek in New York plus Mercedes-Benz FashionWeek SWIM in Miami, both produced by IMG Fashion. "The industry support and innovation being utilized to transform Lincoln Center into the new home of Mercedes-Benz FashionWeek is a testament to ...

Visa Ramps Up Around Major Events, but Slims Sponsorship Portfolio

Visa returned strong second quarter results yesterday, reporting a 33 percent increase in earnings and raising its 2010 revenue forecast. During the company's conference call, CEO Joseph Saunders talked openly about the company's sponsorship strategy and the critical role it will play in terms of 2010 results and beyond. When asked if Visa was "happy" with the particular portfolio of relati...

Ferrari Calls 'Subliminal Sponsorship' Claims Unscientific

For some time, critics have speculated whether Ferrari Racing's red, white and black color scheme was in some part a subliminal ad for Philip Morris, a partner of Ferrari's through the 2011 F1 season. Now some doctors are demanding a Department of Health inquiry into whether the matter violates the EU's tobacco sponsorship regulations. Ferrari addressed the criticism today in this blog post. ...

Links 04/29/10

Deals Mercedes-Benz USA Renews Fashion Week Title Sponsorship with Three Year DealSubway to Sponsor Inaugural USA 7's Rugby College ChampionshipNestle Nesquick sponsors Camden Riversharks FunZoneSubway Restaurants Sponsors Train DayChampion to Sponsor Ivy League’s First Lacrosse Tournaments Lance Armstrong Pairs Up With Nutritional Food Company Honey StingerLive Nation extends beer ...

AT&T Launches Latino Soccer Campaign

AT&T announced today a new multi-channel campaign targeting soccer fans and built around its five-year relationship with the Mexican Soccer Federation (FMF) and its sponsorship of the Mexican National Team. The campaign, themed "Soccer, At the Highest Level", includes a new Spanish-language commercial (featured below). Experiential activities will include interactive AT&T fan zones at three ...

Activation Tactic of the Week

Are you looking for new ways to capitalize on emerging trends in sports social media? Are you looking for new ways to leverage the emerging craze behind Gowalla and Foursquare? If you're working in sports and you haven't heard of Foursquare or Gowalla yet, it's time to do your research. Why? The New Jersey Nets are paving the way for sports organizations to begin experimenting with the two a...

Herbalife Activates Sponsorship with Multi-Level Salesforce

We got a tip about this snazzy little production supporting Herbalife's sponsorship of the upcoming pro cycling race, The Amgen Tour of California. From the music, you'd think the controversial supplements supplier is on a race to save the earth, not fire up a sales force. As it turns out, this is another step (see here and here) in the company's ongoing strategy to use sponsorships as a rally...

Starwood Launches New Live Nation Activation

Starwood Hotels & Resorts today announced the global launch of On Tour with SPG - new program that gives SPG members the chance to redeem Starpoints on premium Live Nation concert tickets. As part of Starwood's official hotel sponsorship, concert tickets to 'An Evening with Sting,' are on auction now and a new lineup of "On Tour with SPG" auctions will launch each Friday throughout the summer. ...