Links 04/21/10

Deals Cisco kicks off Earth Day activities with X Prize #sponsorshipGMC to sponsor 2010 #NFL Draft VF Corp joins Lowes Foods as local presenting sponsor of 2011 U.S. Figure Skating Championships Calgary Flames continue 15 year old partnership with telecom, TELUSWNBA's Storm Look Beyond #Sponsorship Fee For Bing BenefitsBobcats signs LifeLock as sponsor Trends & Tidbits Kelly Clarkson...

Cigarette Sponsor Dropped From Kelly Clarkson Tour Stop

It appears Kelly Clarkson, who says she found out about her April 29th tobacco-sponsored concert yesterday, has found a solution to the "lose-lose" situation she struggled with yesterday in her blog. Reports are that the sponsorship from Djarum, the maker of LA Lights cigarettes, has been dropped and the brand will not be promoted, afterall. No word on if a replacement sponsor has been found....

Kraft Hockeyville Reclaims Sponsorship Award

Kraft Hockeyville reclaimed its title as Best of Show at the 6th annual Sponsorship Marketing Awards presented during the Sponsorship Marketing Council of Canada's annual conference in Toronto on Tuesday. Kraft also won in 2007 for an earlier version of its Hockeyville promotion. "We received a record number of SMA entries from across Canada, making this our most competitive year ever," said D...

Siemens Celebrates Earth Day, the Experiential Way

Siemens is doing its part to get the word out about today's 40th anniversary of Earth Day (and their official sponsorship of it) with two high profile experiences in New York and DC. With support from two Interpublic agencies (experiential agency, Jack Morton, and sports marketing giant, Octagon), the German electronics conglomerate is showcasing Siemens' sustainable innovations and technolog...

Links 04/22/10

Deals Cincinnati's Fountain Square scores sponsors for prime entertainment season IZOD teams up with Mark Wahlberg in AquaHydrate marketing allianceBridgestone to be presenting sponsor at Rolex Kentucky Three-Day equestrian event Popsicle signs soccer #sponsorship in Canada to support 1,200+ local youth #soccer teamsTurkish Airlines Named Official Airline of the Euroleague #Basketball Fina...

Wells Fargo's $7 million secret?

For the second straight year, Wells Fargo & Co. is spending $7 million or so as the top backer of Charlotte’s PGA Tour event — and working hard to minimize that fact. The bank appears well on its way to ensuring its anonymity next week at Quail Hollow Club as Tiger Woods, Phil Mickelson and the rest of the world’s top players battle for a $6.5 million purse before sellout crowds. Wells Far...

Strikeouts No Laughing Matter For Orioles Affiliate

One minor league baseball team is giving new meaning to the term "going down swinging." Thanks to a sponsorship from a local funeral home, Frederick Keys fans who are out for a fun night at the ballpark hear this after every strikeout: "That's another Keeney & Basford Funeral Home Strikeout É" That may seem a little strange to some, but not to Keith Roberson, a co-owner of Keeney & ...

Gillette Sponsors Sprint Cup Race for New Fusion Product

Gillette will sponsor the NASCAR Sprint Cup Series race at Pocono Raceway on June 6th, to coincide with the launch of the new Gillette Fusion ProGlide shaving system in stores. The Pocono race will be titled the Gillette Fusion ProGlide 500 Presented by Target. "We are very excited about our upcoming partnership with Pocono Raceway and Target," said Michelle Potorski, Associate Marketing Dire...

Activation Tactic of the Week

Are you looking for new ways to drive excitement around alcoholic beverage partners? Are you looking for ideas to enhance your in-game entertainment? The Grand Rapids Griffins of the AHL recently did a tremendous job bringing back the excitement of the Bud Bowl in an entertaining on-ice promotion between periods. The club featured a live race between a Budweiser, Bud Light, and Bud Light Lime ...

Links 04/23/10

Deals Gillette Sponsors Pocono Sprint Cup Race for New Fusion ProGlide ProductHonda joins the Green Music Group ChallengeNike Exercises Option To Extend USA Track & Field Deal Through '16British Airways To Sponsor England Bid To Host 2018 World CupGreen Planet Takes It to the Beach, Sponsoring Corona Wide Open Volleyball Tour Trends & Tidbits Shirt #sponsorship revenue across the...