Ram Truck Readies To Run For The Roses

The Ram Truck Brand will bring a new kind of horsepower to the 136th Kentucky Derby at Churchill Downs this weekend. From the Ram Truck logo placement on jockeys' pant legs to work trucks in and around the track, the Ram Truck Brand and Ram trucks will be on display as part of a new sponsorship with Churchill Downs that makes Ram the official truck of the Kentucky Derby and Churchill Downs. Her...

Links 04/30/10

Deals Caddy for a Cure announces new #sponsorship deal with Speed GelLegg Mason partners with the Orioles on scholarship fund for city studentsRam Truck named official truck of #KYDerby and Churchill Downs Trends & Tidbits NASCAR, military forge a lasting relationshipGiants Exploring Partnership with the WarriorsIndyCar is happy to have IZOD along for the rideWhy Philip Morris ...

Coca-Cola Launches "Longest Celebration" Campaign for World Cup

In activation of its World Cup sponsorship this Summer, Coca-Cola Company has launched the 'Longest Celebration' competition, offering fans the opportunity to win a range of prizes by uploading their own celebration video. User videos will then be mixed on a constant video loop to create the 'Longest Celebration.' The digital campaign asks fans to film and upload their own goal celebr...

Two Lessons from the World's Largest Advertiser

During Procter & Gamble's 3rd quarter conference call last week, the world's largest advertiser expressed two predominant spending themes: scale and responsibility. The first one is fairly straight forward. P&G spends billions of dollars a year on advertising. By negotiating buys across brands, like it did at the Olympics with 18 brands participating, the CPG conglomerate can reap the benef...

A Look Back @ Juggle.com's NASCAR Sponsorship

One of the more interesting NASCAR team sponsorships last Fall was a little known internet start-up's sponsorship of Jay Robinson Racing Team's Mark Green #49 at the November Nationwide event in Phoenix. You may (or may not) remember that we profiled the online reference provider's first foray into offline spending when the deal was announced. At the time, CEO Stephanie Leffler said the sponsor...

FedEx Name Will Come Off Orange Bowl

FedEx has informed ESPN that it will not renew its entitlement of the Orange Bowl, ending a 21-year association with the Bowl Championship Series event. The move ends what was the longest-running title sponsorship of a BCS game. For more than two decades as an Orange Bowl sponsor, the game became FedEx's biggest annual hospitality event, with the company entertaining as many as 700 customers...

Links 05/03/10

Deals FedEx name will come off Orange BowlPenguins sign Dr. Pepper Snapple Group for Consol Energy Center Britvic and Robinsons extend sponsorship of Wimbledon to 2015Continental Tire sponsoring ESPN's Triple Crown pre-race show Trends & Tidbits USOC: No changes expected in BP #sponsorship deal10 critical factors in #sponsorship measurementBringing Sports, Marketing & Philanthr...

Anheuser-Busch Re-ups with PGA TOUR

The PGA Tour and Anheuser-Busch have extended their sponsorship by three years in a deal that will make Michelob ULTRA the "Official Beer of the PGA Tour" and O'Doul's the official non-alcohol brew, both through 2013. Anheuser-Busch, with the support of wholesalers, will continue to sponsor more than 40 PGA Tour, Champions Tour and Nationwide Tour events. Where legal, Michelob ULTRA's spons...

Largest-ever Paralympic Games Sponsorship Deal Announced

British supermarket chain, Sainsbury's, has become the first sole sponsor of the London 2012 Paralympics. The supermarket chain pledged to use its 850 stores to promote the Games in what London 2012 has described as a "historic commitment" to the Paralympic movement and "the largest sponsorship ever of a Paralympic Games". Read More >>

Credit Suisse Extends NY Philharmonic Partnership

Credit Suisse and the New York Philharmonic, America’s oldest symphony orchestra, have renewed the Bank's Global Sponsorship of the Orchestra for three additional years. The partnership, which was one of the Bank's first major cultural initiatives in the Unitest States, began in the 2007–08 season, and offers benefits at all events in New York, across the United States, and around the world. Fi...