Carl Edwards Honors AFLAC Policyholder Injured in 'Dega Crash

Aflac, NASCAR driver Carl Edwards and the No. 99 Aflac Roush-Fenway team are honoring inspirational Aflac policyholders in a new program called Crew of Courage. Policyholders who overcome illnesses, accidents and injuries and have inspirational stories to tell will have the chance to be honored and win VIP at-track experiences. "I've had an opportunity to meet Aflac policyholders firsthand an...

Craftsman Launches MLB-Licensed Tools

The Craftsman brand, in a four year deal with Major League Baseball Properties, will launch licensed tools which feature the logos of Major League Baseball and its 30 Clubs. The licensed products will include hand tools, power tools, tool storage and lawn and garden tools and equipment. "Craftsman, Sears, and Baseball have been American icons for generations," said Howard Smith, Senior Vic...

History Channel Transforms Landmarks in Doc Lead-Up

As commuters in LA, DC or NY might have noticed last week, experiential marketers can do some pretty amazing things with light projection these days. Check out this campaign by History Channel and ARTLUMIERE that ran last week in support of the new documentary, America: The Story of Us, which premiered last night. As reported last week, Bank of America has signed on as a major promotional ...

IEG Predicts Rise in Music Sponsorship

North American-based companies will spend $1.09 billion to sponsor music venues, festivals and tours in 2010, IEG says. This is a 4.2 percent increase from the $1.08 billion that IEG says was spent on music in ’09. “Music remains a vital passion point for consumers, and marketers are increasingly aligning with music events, tours and venues to tap into that passion,” said IEG's William Chipps....

TFF's Red Carpet Attracts Blue Chip Sponsors

In 2009, the Tribeca Film Festival reached more than 348,000 people including talent, film-makers and various forms of hipster, through 530 screenings and other events. So it's no surprise that the 2010 rendition is again sporting a red carpet-worthy, blue chip sponsor line up, led by Founding Partner American Express. Categories now represented include financial services, consumer electro...

Links 04/26/10

Deals Green bottled water co., Green Planet, sponsors Corona Wide Open #Volleyball TourBudweiser Select Renews Rights As Kentucky Derby, Churchill Downs Beer SponsorNCAA chooses BDA to develop activation programs for sponsors involving merchandiseCraftsman Launches MLB-Licensed ToolsCubs, White Sox announce Crosstown Cup Sponsored by BPThe Ab Circle Pro (see infomercials) dips its toe in #...

BP Fuels Chicago's Crosstown Rivalry

It's tough finding common ground in a heated crosstown rivalry. In Chicago's case, it came in the form of a common sponsor. Starting in 2010, the annual Chicago Cubs-White Sox interleague series will be called the BP Crosstown Cup, named after BP Products North America, the newest corporate partner of both franchises. “Cubs and Sox fans have always been passionate about this rivalry. The BP...

Study Says Companies Using Tickets More

TicketOS, an online corporate ticketing solution provided by Razorgator.com, today released its latest corporate ticket index showing corporate ticket use for 1st quarter 2010. The index tracks key metrics regarding corporate ticket utilization and provides a snapshot of corporate-owned ticket inventory across North America. From January through April of this year, the study says that venues ha...

Is Sponsorship A Sin?

In the words of one marketer, "It's official. Nothing is off limits for sponsorship." Bookie Paddy Power's sponsorship of a Catholic church's confession box in Britain is raising more than a few eyebrows. The Newmarket, U.K. church accepted £10,000 from bookie Paddy Power in return for sponsorship rights to the confession box, complete with renaming it the Paddy Power Sin Bin. Sponsorship fun...

How an iPhone App Got Olympic Status by Building a Sponsor-Friendly Feature Set

Popular tech blog, TUAW.com, has a fascinating look at how a little known iPhone app-maker got official status for their "mobile guide" at the Vancouver Olympic Games. Xomo, which the story says is a company built around the idea of creating "disposable" event apps for iPhone, started developing the Mobile Spectator Guide without sponsors on board and "before the games knew they would want an a...