Naming Rights Sponsor Activates By Letting Fans Choose Stadium Name

One English football sponsor isn't wasting any time in activating its naming rights deal with English club, Shrewsbury Town F.C. Under the terms of a new three-year sponsorship with car dealer, Greenhous, and first reported by the Shropshire Star, Shrewsbury Town Football Club will rename its home field to one of four options, as chosen by the team's fans. Whether the team's home is cal...

Bud Light Official NFL Sponsor in '11

Anheuser-Busch's flagship brand Bud Light will be the official beer sponsor of the National Football League, edging out rival MillerCoors, which said Tuesday it wouldn't renew its deal. Anheuser-Busch's six-year deal, which begins in the 2011 season, is worth more than $1 billion, a person close to the league said Tuesday. Read More >> photo credit

Links 05/04/10

Deals Anheuser-Busch Replacing Coors As NFL's Beer Sponsor Beginning With 2011 SeasonA-B Re-ups with PGA Tour Yum! Brands hopes to renew Kentucky Derby presenting sponsorshipCredit Suisse Extends NY Philharmonic PartnershipChar-Broil Announced Official Grill Sponsorship of Memphis in May World BBQ ChampionshipsSainsbury's signs "the largest #sponsorship ever of a Paralympic Games"Un...

Coors Light Not A Lame Duck Sponsor, Ready to Reallocate says MillerCoors CEO

As news broke yesterday that MillerCoors had officially bowed out of negotations to renew its NFL sponsorship, the company's top brass were on its first quarter earnings call. Given the fact that execs had trumpeted the value and competitive advantage of the NFL deal with analysts in past quarters, Deutsche Bank's Marc Greenberg was understandably curious about the move and due to the timing, ...

P&G In Talks with IOC for Global Olympics Deal

Procter and Gamble (P&G) is in talks to become an international sponsor of the London 2012 Olympic Games. The International Olympic Committee (IOC) is looking to increase the number of global sponsors from nine to 12 to bring in fresh funds. Sources familiar with the situation said P&G has spoken to ad agencies about creating a major campaign promoting its sponsorship. Read More >> ...

Airline Exec Pleads For Better Proposals

When Emirates Airlines signed a £100 million partnership with the Arsenal in 2004, it was the largest sponsorship agreement ever seen in British football. While Emirates has continued to aggressively invest in sponsorship as it expands to new markets throughout the world, Senior Vice-President of Corporate Communications, Boutros Boutros believes industry reform is needed for the spending to k...

Links 05/05/10

Deals P&G in talks for IOC Olympic DealFA loses key #sponsorship deal as National Express pull outASICS sponsors inaugural Standard Chartered Marathon Singapore for $8 Million/3 yr in VIK productPETA sponsors man's funeral to blast KFC Minneapolis-based MoneyGram sponsors major #cricket event in West IndiesRaytheon again sponsors competition to find nation's next great 'Mathlete'Spo...

SMI Hurt By Sponsor Pullbacks, but Sees Signs of Recovery

The majority of Speedway Motorsports, Inc. sponsorship decline this year will be attributable to two sponsors, executives said in the company's first quarter conference call today. Pullbacks at Lowe's and Nationwide will cost the company $3-4 million and $3 million, respectively. Nevertheless, President and COO, Marcus Smith, sees signs that corporate spending may be turning the corner towards ...

SpongeTech Exhausts Sponsorship Options; Bigger Worries

As you've undoubtedly heard already if you work in the front office of a major sports team (any major sports team really), SpongeTech's CEO and COO were arrested yesterday and charged with conspiracy to commit securities fraud as well as obstruction of justice. “Investors were deceived into believing that SpongeTech was a successful business, while SpongeTech and its senior executives were ...

Links 05/06/10

Deals Mercedes GP Petronas extends Formula 1 #sponsorship agreement with STLCisco joins Qantas as second sponsor for Australian World Cup bidValero Texas Open adds USAA as military partnerRed Sox Get An 'Official Moulding Company' Tottenham Hopeful Of Clinching Record £50m Shirt Sponsor Deal Thanks To Champions League Qualification Trends & Tidbits Ferrari removes subliminal Ma...