Universal Studios Hollywood Looking for Kong Partners

Marketers looking to cash in on the fervor around 3-D may want to check in with Stephanie Testa at Universal Studios Partnerships & Licensing. Universal Studios Hollywood is pitching presenting sponsorship to its upcoming King Kong 3-D theme park experience, set to debut this summer. "'King Kong 360 3-D' uniquely presents one of the world's great entertainment legends using groundbreaking 3D...

Activation Tactic of the Week

Are you looking for new ways to drive mainstream interest in the game of golf? Are you looking to benchmark creative viral campaigns across sports? The Coors Light Golf Experience is returning for yet another year and Molson Coors is driving increased awareness for this year's event with three (3) new viral pieces that are pretty entertaining. While many details regarding the event have yet ...

SponsorshipU Launches White Paper

We got an excellent, albeit pretty long, powerpoint this morning entitled "Acquiring Event Sponsorship: The 30,000 Foot View" from SponsorshipU, a free no frills guide for event organizers seeking funding. I shudder to think what the ground level view would look like if the 30,000 ft. is 64 pages. In any case, we pulled what we felt were the three most important slides below. Be sure to down...

Sponsor A Rainy Day

RainedOut says it is the first text message service for sports leagues and clubs, and now when it rains, sponsors win! Starting today, all RainedOut text messages will contain a national sponsor incorporated at the end of the RainedOut notification. The first national sponsor is Sony's video portal, Crackle. Established in 2004, the company says that RainedOut is used by more than 2,000 org...

Links 02/25/10

Deals YouTube Ropes HSBC for IPLContinental AG Becomes Exclusive Tire Partner and Official Sponsor of 2014 FIFA World Cup Splenda-maker secures title sponsorship for Duramed Futures Tour Decatur stopRainedOut mobile app signs Sony's CrackleDaytona 500 champ gets McDonald's sponsorshipAcademy Sports + Outdoors Partners With DanicaAskMen Partners With FourSquareDallas Super Bowl host com...

Kellogg's Teams Up With Glamour for 'Diaries'

Glamour, the biggest selling glossy women's monthly and its digital site have partnered with Kellogg's Special K on a fully integrated long term promotional campaign that aims to keep readers in shape. The partnership, negotiated by Carat Sponsorship, will bring the Special K girl to life, and position Special K as the cereal of choice to manage readers' shapes. Launched in the March issue o...

Activation Tactic of the Week

Are you looking for new, creative ways to leverage the Olympics? Are you looking to promote Vitaminwater products on-site? Vitaminwater recently featured two (2) unique activation tactics in Vancouver as a means to leverage consumer passion for the 2010 Olympic Games and drive awareness amongst tourists and residents strolling through the city. As a brand within the Coca-Cola family, Vitamin...

Social Media Unifies Crowds, Trumps Niche Interests

AP's Jack Coyle says that as primetime event ratings soar, social media deserves the credit, making the argument that social platforms like Twitter focus attention on certain premiere events, essentially unifying conversations that were previously fragmented among different niche consumer interests. While many marketers continue to use official media buys to send users to specific social media ...

Links 02/26/10

Deals Sam's Town, LVMS Extend #NASCAR Nationwide #Sponsorship AgreementGatorade Ends Relationship with Tiger WoodsKellogg's Teams Up With Glamour for "Special K Girl Diaries" Trends Sochi Olympics hit $1 billion in sponsor deals At TPC, it takes a smaller corporate villageOlympic rings world's most recognizable brand with protection to match Tactics

How Will Toyota's Woes Affect Sports Sponsorship?

"7" seems to be Toyota's unlucky number. The auto giant landed the 7th spot in two rankings last year: Millward Brown's Most Trusted U.S. Brands as well as Sponsorship Spending Among U.S. Companies, shelling out as much as $175 Million in '09. At least one of those studies will surely change in '10. As Toyota looks to repair its image, what role will sponsorship play in rebuilding trus...