Links 04/29/10

Deals Mercedes-Benz USA Renews Fashion Week Title Sponsorship with Three Year DealSubway to Sponsor Inaugural USA 7's Rugby College ChampionshipNestle Nesquick sponsors Camden Riversharks FunZoneSubway Restaurants Sponsors Train DayChampion to Sponsor Ivy League’s First Lacrosse Tournaments Lance Armstrong Pairs Up With Nutritional Food Company Honey StingerLive Nation extends beer sponsor...

AT&T Launches Latino Soccer Campaign

AT&T announced today a new multi-channel campaign targeting soccer fans and built around its five-year relationship with the Mexican Soccer Federation (FMF) and its sponsorship of the Mexican National Team. The campaign, themed "Soccer, At the Highest Level", includes a new Spanish-language commercial (featured below). Experiential activities will include interactive AT&T fan zones at ...

AFD Sponsorship Pranks

While we've seen some wacky sponsorship announcements throughout the year (unfortunately, many turned out to be true), this is the one day when you have to keep an especially keen eye out for shenanigans. We'll try to keep them straight by putting them all on this post, so check back. What do you think so far? ___________________________________ Carter-Shaw Motorsports Turns Sponsorship on i...

Acura Named Official Auto of World Team Tennis

Acura is the new official automobile of the World TeamTennis Pro League. Acura will be present at all 73 WTT matches in 10 cities throughout the summer. "World TeamTennis is a fast paced, creative approach to the traditional game of tennis," said Steve Center, vice president of advertising and public relations for Acura. "At Acura, we applaud this type of innovative thinking and feel it's a pe...

Cisco's TelePresence Opens Up New Content, Sponsorship Possibilities

In early March, Cisco and MSNBC brokered a new sponsorship arrangement that integrates the company's TelePresence product into the network's popular Rachel Maddow show for live remote interviews. Cisco, which over the past couple of years has shown a ravenous appetite for product integration deals that feature TelePresence in everything from gaming to movies, is also receiving traditional onl...

Asics' Ferris Wheel Ad Causes Stir In Santa Monica

As the LA Marathon made its way toward the finish at the Santa Monica Pier last Sunday, runners and fans may have found it hard to miss the Pacific Park Ferris Wheel, which for one day only dawned an enormous circular advertisement for athletic shoe brand, Asics. As part of the promotion, Asics provided free rides on the ferris wheel for the entire day. Now, Pacific Park, which owns the ride,...

Links 04/01/10

Deals Bank of America no longer #NFL sponsor Avantair to become named sponsor of T.B. Rays’ Home Plate Club Yokohama Tire adds LA Angels to sports #sponsorship roster I-Bank, Duncan-Williams, to title sponsor concert series at #Memphis Botanic GardenCanadian PGA Partners With Mr. LubeChase ATMs to serve travelers at Detroit Metro Airport as part of #sponsorship dealAcura Named Official Au...

Sony Ericsson CEO Talks Tennis Sponsorship

Given Sony Ericsson's financial troubles, there were some that were surprised by the company's sponsorship renewal of the WTA Tour earlier this month -- even at a lower three-year, $27 million value. Sony Ericsson's previous $88 million title sponsorship of the Tour was set to end in 2010. CEO Bert Nordberg explained why the company continues to invest in tennis and how this week's Sony Ericsso...

Activation Tactic of the Week

Are you looking for new ways to bring your marathon events to life for consumers? Are you looking to showcase celebrities participating in your events? In November 2009, Nike and BBDO teamed up to create a unique application that enabled people to receive real-time updates from celebrities, runners, and journalists participating in the Nike+ Human Race 10L Live from Argentina. Nike provided f...

Links 04/02/10

Deals Skoda Auto Extends Partnership With Tour De FranceStarbucks, Microsoft chip in to save Seattle fireworksCollege bowl game won't be Meineke's to title beyond 2010PNC Bank strikes deal to sponsor MIAA boys lacrosse championships Trends St. Jude Classic on the Prowl for Sponsors Tiger Woods' remaining sponsors prepare for his return to golfCompany sues World Series of Poker over tour...