Infiniti Strikes Deal For March Madness

Infiniti will be an "Official Corporate Partner of the 2010 NCAA Division I Men's Basketball Championship and CBS Sports." The agreement with CBS Sports, which will include significant on-air and online assets during March Madness, will supplement the automaker's current college basketball activities which include partnerships with ESPN, the National Association of Basketball Coaches, the SEC ...

Towns Seeking Sponsors to Balance Books

From The Boston Globe: Ripping a page from the playbook of professional sports teams, several area communities are looking at offering sponsorships and naming rights for everything from trash trucks to schools. Read More >>

Links 03/01/10

Deals AAA, Firestone sign multiyear deals title sponsorship deals with Texas Motor SpeedwayLPGA renews Blue Diamond, signs Florida’s NaturalHershey's Nears Deal for NHL CanadaGE, Universal Orlando could cut #sponsorship ties once sale to Comcast closes Infiniti Strikes Deal for March MadnessNivea for Men Signs Sponsorship DealFiat Signs Sponosrship Deal with FAWashington Freedom a...

UEFA, Hyundai Extend Sponsorship to 2017

Hyundai-Kia will be the official automotive partner for UEFA EURO 2012 and UEFA EURO 2016, the company announced at a signing ceremony with UEFA in Seoul, Korea earlier today. The agreement will make the world's sixth largest automaker the exclusive supplier of official vehicles for the next two final tournaments of the UEFA European Championship. As a member of the UEFA EUROTOP commercial ...

HP Teams Up With Davis Cup Tennis

The world’s largest technology company has teamed up with tennis' team competition, Davis Cup by BNP Paribas, in a four-year agreement, which sees HP become the Official Technology Sponsor. One hundred and thirty-three nations have entered the 2010 competition, which starts this week, and approximately 60 nations will host ties throughout the year. Title sponsor BNP Paribas is enterin...

Rock Band, OK Go, Thanks State Farm For New Music Video

We can show you this incredible new video from the rock band, OK Go, thanks to a brand new sponsorship from State Farm. For the full back story behind OK Go, State Farm and the band's label, EMI, check out this previous post. If you look closely, you'll see a State Farm truck being uses to kick off the domino effect, as well as the State Farm acknowledgement at the very end of the video. In les...

Links 03/02/10

Deals N.Y. Presbyterian Hospital Signs On As Newest Sponsor Of NFL GiantsHP Teams Up With Davis CupCNN to Sponsor Lotus F1 TeamUEFA, Hyundai Extend #Sponsorship to 2017 Trends WTA Chief Optimistic About Sony Ericsson Renewal Tactics Bell Releases Olympic Network Usage Stats for VancouverNissan Drives 'Parenthood' Premiere

Nets Latest Promotion: Tax Returns

There aren't many experiences more horrifying than Nets basketball and taxes, right now. Unfortunately for Nets fans, these two experiences overlap each Spring, but thanks to the newest New Jersey Nets partner you can knock out two birds with one stone this Friday at the IZOD Center. Roni Deutch Tax Center will be offering coupons for a free New Jersey income tax return to state residents t...

Deloitte: Real Madrid Remains Richest

According to Deloitte's latest Football Money League report, Real Madrid remains the world’s largest richest football club, generating in excess of $600 million in revenue last year. Real Madrid tops the business advisory firm's list for the fifth consecutive year. Paul Rawnsley, Director in Deloitte's Sports Business Group, commented: “We continue to assert that the game’s top clubs ...

TNS & ESPN Launch New, Euro Sports Poll

TNS and ESPN have created a new European version of the popular ESPN Sports Poll, which will be intended to provide sponsors, leagues, and the media with insights about the impact that sports has on European consumers and the role it plays in their lives. Initial results were today revealed based on 500 online interviews conducted in January in each of the following countries: France, Germany,...