Links 03/03/10

Deals Air Alaska Renews With IditarodSamsung to support World Indoor ChampionshipsMarathon Oil becomes title sponsor of AIDS Walk HoustonNASCAR automotive group adds to fan experience with #sponsorship of #NASCAR HOF Trends Just Marketing International Expanding to AsiaTNS & ESPN Launch New, European Sports PollFIFA Women’s World Cup 2011 a magnet for sponsorsDeloitte: Real Mad...

AEG, T-Wolves Battle for Target Center Wall

If Target, the only company with two major deals in the same city, could rename Minneapolis' 11.5 mile stretch of the Mississippi River, would you put it past them? Now it seems they (or perhaps another advertiser) will have an additional opportunity to dominate the Minneapolis cityscape. That is if the dispute gets settled, as to who has the rights to sell the ad space outside of Target Center...

Plenty of Ads to Go Around on Oscar Night

SOME months back, with the national mood more “Up in the Air” than “Up,” there were doubts about ABC’s ability to sell commercial time during its presentation of the coming 82nd annual Academy Awards. Those worries were exacerbated by the low tune-in — 36.9 million viewers — for the 2009 show. But three days before the broadcast, the spots are sold out, and at decent rates, considering the e...

LG Extends Snowboard World Cup

LG Electronics and the International Ski Federation (FIS) today announced that LG will renew its title sponsorship of the FIS Snowboard World Cup for the 2010/2011 season. As one of the biggest winter sports competitions in the world, the LG FIS Snowboard World Cup 2010/2011 competitions will take place across some 20 cities in more than 15 countries between September 2010 and March 2011. Br...

Video: Sponsor Sensory Overload

We've all been in an arena and experienced a dizzying case of sponsor sensory overload, with 10, 20, even 50+sponsors all shouting "look at me!' With downward pressure on property revenues, it would seem logical to try to cram in as many sponsors as possible, not only to pad coffers, but also to mitigate the risk of losing some partners in an uncertain environment. However, as this 2005 video f...

Links 03/04/10

Deals SAP Extends San Jose Tennis Sponsorship til 2013New Balance inks track #sponsorship deal with the National Scholastic Sports Foundation’s Outdoor NationalsLG Extends Snowboard World CupNashville Predators announce multiyear sponsorship with FordKodak to sponsor German Ski Cross Tour finalMonster Energy to Sponsor French Grand Prix at Le Mans for Next Two YearsKFC Inks Sports-Ma...

Census Courts "Hard-to-Count" Populations With $1.2 M Nascar Sponsorship

The U.S. Census Bureau is starting to really move through its $340 million new marketing campaign, announcing today a $1.2 million agreement with Roush Fenway Racing to serve as the primary sponsor of the No. 16 Ford Fusion driven by Greg Biffle for three NASCAR Sprint Cup Series races. This agreement comes on the heels of the Census Bureau's controversial decision to purchase a $2.5 million, :...

Activation Tactic of the Week

Molson Canadian featured one of the best activation footprints in all of Vancouver for the 2010 Olympic Games. The brand's "Hockey House" was a hometown fixture that turned out to be the best place for hockey fans to watch games and listen to the latest Canadian music in Vancouver. But that wasn't all the brand did to support Canada's efforts to host the Olympic Games. Check out some of thei...

Ask.com Asks You to "Search for Sponserships"

Update: Have to hand it to Ask for the quick response. Within 10 minutes, the Google listing is spelled correctly. At least they didn't go do something really crazy, like put the olympic rings on their homepage. As if there wasn't something weird enough about Ask.com advertising on Google search, if the struggling search engine really wants to steal Google's share of 'sponsorship' searches...

Links 03/05/10

Deals Coca-Cola continues alliance with #NASCAR venuesCensus Bureau Courts "Hard-to-Count" Rural Populations With $1.2 Million #Nascar #SponsorshipCoca-Cola joins list of sponsors for downtown Lexington events during Alltech FEI World Equestrian Games Trends And the Oscar for Best Supporting Technology Product Placement Goes to...Apple!#NASCAR teams, tracks go extra mile to kee...