How NOT To Use PowerPoint

This was too good to pass up, especially since we've all seen awful powerpoint presentations (sometimes from sponsorship sellers!). In every joke, there is a bit of truth, right? So we might as well learn from it. Check out comedian Don McMillan's take on "How NOT to Use PowerPoint."

Sting Teams Up With Xerox For Summer Tour

Sting will embark on another world tour this Summer accompanied by the Royal Philharmonic Concert Orchestra and presented by Xerox. The tour, announced today by Live Nation, will kick-off in Vancouver on June 2nd and then travel to numerous cities across North America. "Our global sponsorship of Sting's 2010 world tour offers an opportunity for Xerox to showcase not only Sting's legendary ...

The Case for Smarter Proposals .. in 140 Characters

This quote courtesy of Ad Age's Jeremy Mullman, who moderated a sponsorship panel at the NHL Club Business Meetings today involving marketing execs from McDonald's, State Farm and Gatorade. According to Mullman, the panelists all agreed that the keys to any pitch are relationships and creativity. But don't despair, there's got to be a constructive lesson here of some sort. Properties need to do...

Links 02/24/10

Deals Sting Teams Up With XeroxAmerican Airlines, Frito-Lay sign up to support DFW Super Bowl effort Qantas become title sponsor for 2010 FORMULA 1 QANTAS AUSTRALIAN GRAND PRIXSamsung to Announce Sponsorship with International Paralympic CommitteePPL, expanding into Philadelphia area, buys naming rights for Union soccer stadiumUS #F1 Loses SponsorshipThe Hartford Renews with RCRToyota new s...

Nielsen on Olympic & Super Bowl Viewership

An estimated 56% of Olympic viewers are female, while 44% are male. Super Bowl viewership was almost the exact opposite, with its audience composed of 54% males and 46% females. While Nielsen reports that this is the most startling difference between the two audiences, a recent study goes further in breaking down the viewership differences by region, age and race. For instance, Nielsen found th...

Survey: # of New Sponsorship Deals Increases in 2009

According to The World Sponsorship Monitor Annual Review, a survey published by IFM, the number of reported sponsorship deals held up well in 2009 despite the sagging global economy. The survey released today found that the number of reported new deals rose 15% in 2009 while withdrawals remained steady year over year at 8%. The sports sector still dominates with 88% of all deals in both numb...

SponsorshipU Launches White Paper

We got an excellent, albeit pretty long, powerpoint this morning entitled "Acquiring Event Sponsorship: The 30,000 Foot View" from SponsorshipU, a free no frills guide for event organizers seeking funding. I shudder to think what the ground level view would look like if the 30,000 ft. is 64 pages. In any case, we pulled what we felt were the three most important slides below. Be sure to downlo...

Sponsor A Rainy Day

RainedOut says it is the first text message service for sports leagues and clubs, and now when it rains, sponsors win! Starting today, all RainedOut text messages will contain a national sponsor incorporated at the end of the RainedOut notification. The first national sponsor is Sony's video portal, Crackle. Established in 2004, the company says that RainedOut is used by more than 2,000 organi...

Links 02/25/10

Deals YouTube Ropes HSBC for IPLContinental AG Becomes Exclusive Tire Partner and Official Sponsor of 2014 FIFA World Cup Splenda-maker secures title sponsorship for Duramed Futures Tour Decatur stopRainedOut mobile app signs Sony's CrackleDaytona 500 champ gets McDonald's sponsorshipAcademy Sports + Outdoors Partners With DanicaAskMen Partners With FourSquareDallas Super Bowl host committe...

Kellogg's Teams Up With Glamour for 'Diaries'

Glamour, the biggest selling glossy women's monthly and its digital site have partnered with Kellogg's Special K on a fully integrated long term promotional campaign that aims to keep readers in shape. The partnership, negotiated by Carat Sponsorship, will bring the Special K girl to life, and position Special K as the cereal of choice to manage readers' shapes. Launched in the March issue of ...