Sony Ericsson Drops WTA Title; Extends Sponsorship

Sony Ericsson has restructured its sponsorship with the WTA, under a new deal whereby Sony Ericsson will remain the Tour's lead sponsor, but not its title sponsor, through the 2012. "It's a non-title deal, but they remain the tour's exclusive lead, global partner. No one will come in at a higher level than Sony Ericsson. That's our commitment to them," WTA chairman and CEO Stacey Allaster s...

Logorama: Coming to a Stadium Near You?

Some films try to pack corporate logos into the production, in order to afford A-list talent. Others pack them in, in place of it. Meet Logorama, the film which cast corporate logos like Ronald McDonald and Sun Microsystems, on its way to an Oscar at the Academy Awards last night. While you've most likely seen many of the Oscar-hording commercial blockbusters last night, one of the best re...

Physicians Committee Aims to Derail Kraft's Cheddar Explosion

The Physicians Committee for Responsible Medicine has offered Irving Mayor Herbert Gears, $75,000 to replace Kraft as the official sponsor of the city's implosion of Texas Stadium on April 11th. Back in January, Kraft Foods was unveiled as the sponsor of what the company is promoting for Mac & Cheese as the "Cheddar Explosion." In a letter offering Gears $75,000 in cash sponsorship, Physicians...

CT Man Rolls the Dice With Life Insurance. Wins $10K

A Connecticut man won $10,000 at Saturday's Big East Women's Championship as part of New York Life's activation of the firm's presenting sponsorship of the Big East Women's Tournament. By rolling the New York Life logos three times in the "Cube Toss Challenge," he won the grand prize - $10,000 and the New York Life edition of The Game of Life, licensed by Hasbro. Mark Pfaff, executive vi...

Links 03/08/10

Deals SolarWorld Partners with MLS' Portland TimbersRed Sox Agree to Relationship with StubHubSony Ericsson Extends WTA Deal, But Not Title Trends PGA Tour #sponsorship undergoing transitionFive Sponsors found in most every sport...except #NASCARTurkish Airlines uses soccer #sponsorship to spread its wings Tactics Cavaliers Fans Set Guinness World Record at Cavs Snuggie...

Yingli Chooses SportsMark for FIFA Activation

The first Chinese company to sign a global sponsorship deal with FIFA, Yingli Green Energy, has selected SportsMark to develop Yingli’s sponsorship activation platform for the 2010 FIFA World Cup in South Africa. Yingli Green Energy, which has been heavily promoting its Yingli Solar brand, last month became the first renewable energy company to sponsor the FIFA World Cup. SportsMark has been...

NFL, Verizon Launch NFL Mobile

The National Football League has teamed up with Verizon Wireless to launch a new mobile content suite called NFL Mobile, which will be dedicated to providing exclusive NFL content to on-the-go fans. According to sources at the Wall Street Journal, the four-year agreement which starts next month is worth $720 million, which includes a rights fee and earmarked media spending. Verizon Wireles...

Chrysler Signs Up for Fashion Miami

The Chrysler brand has signed on to become the official presenting sponsor of Fashion Miami in Miami Beach, March 10 – 14, 2010. "Fashion Miami" is presented by the Chrysler brand and features a collection of Fall/Winter runway shows and events taking place at a 35,000 sq. ft. temporary structure in the heart of the Miami Design District. "Fashion Miami is the perfect platform to support...

What's Behind U.S. Census Sponsorship Spending?

While sports marketers might not be complaining, the U.S. Census has taken some serious media heat for its $2.5 million Super Bowl spot and a $1.2 million, three race deal to sponsor NASCAR's Greg Biffle. CNBC's Darren Rovell caught up with Census spokesman Stephen Buckner yesterday. Turns out there is a method to the madness: spend more on marketing to spend less on door-to-door. ...

And the Hollis Goes To...

The Oscars of sponsorship will be handed out tonight at the London Marriott Grosvenor Square. Each year, sponsorship consultancy and publisher, Hollis, doles out awards for categories like Sponsorship Continuity and Consultancy of the Year. The awards, which focus primarily on U.K. and European campaigns, were started in the early 90's and are judged by 22 sponsorship executives who put each e...