Activation Tactic of the Week

Are you looking for new, creative ways to leverage the Olympics? Are you looking to promote Vitaminwater products on-site? Vitaminwater recently featured two (2) unique activation tactics in Vancouver as a means to leverage consumer passion for the 2010 Olympic Games and drive awareness amongst tourists and residents strolling through the city. As a brand within the Coca-Cola family, Vitaminwa...

Social Media Unifies Crowds, Trumps Niche Interests

AP's Jack Coyle says that as primetime event ratings soar, social media deserves the credit, making the argument that social platforms like Twitter focus attention on certain premiere events, essentially unifying conversations that were previously fragmented among different niche consumer interests. While many marketers continue to use official media buys to send users to specific social media ...

Links 02/26/10

Deals Sam's Town, LVMS Extend #NASCAR Nationwide #Sponsorship AgreementGatorade Ends Relationship with Tiger WoodsKellogg's Teams Up With Glamour for "Special K Girl Diaries" Trends Sochi Olympics hit $1 billion in sponsor deals At TPC, it takes a smaller corporate villageOlympic rings world's most recognizable brand with protection to match Tactics

How Will Toyota's Woes Affect Sports Sponsorship?

"7" seems to be Toyota's unlucky number. The auto giant landed the 7th spot in two rankings last year: Millward Brown's Most Trusted U.S. Brands as well as Sponsorship Spending Among U.S. Companies, shelling out as much as $175 Million in '09. At least one of those studies will surely change in '10. As Toyota looks to repair its image, what role will sponsorship play in rebuilding trust am...

Infiniti Strikes Deal For March Madness

Infiniti will be an "Official Corporate Partner of the 2010 NCAA Division I Men's Basketball Championship and CBS Sports." The agreement with CBS Sports, which will include significant on-air and online assets during March Madness, will supplement the automaker's current college basketball activities which include partnerships with ESPN, the National Association of Basketball Coaches, the SEC ...

Towns Seeking Sponsors to Balance Books

From The Boston Globe: Ripping a page from the playbook of professional sports teams, several area communities are looking at offering sponsorships and naming rights for everything from trash trucks to schools. Read More >>

Links 03/01/10

Deals AAA, Firestone sign multiyear deals title sponsorship deals with Texas Motor SpeedwayLPGA renews Blue Diamond, signs Florida’s NaturalHershey's Nears Deal for NHL CanadaGE, Universal Orlando could cut #sponsorship ties once sale to Comcast closes Infiniti Strikes Deal for March MadnessNivea for Men Signs Sponsorship DealFiat Signs Sponosrship Deal with FAWashington Freedom and Bosto...

UEFA, Hyundai Extend Sponsorship to 2017

Hyundai-Kia will be the official automotive partner for UEFA EURO 2012 and UEFA EURO 2016, the company announced at a signing ceremony with UEFA in Seoul, Korea earlier today. The agreement will make the world's sixth largest automaker the exclusive supplier of official vehicles for the next two final tournaments of the UEFA European Championship. As a member of the UEFA EUROTOP commercial pr...

HP Teams Up With Davis Cup Tennis

The world’s largest technology company has teamed up with tennis' team competition, Davis Cup by BNP Paribas, in a four-year agreement, which sees HP become the Official Technology Sponsor. One hundred and thirty-three nations have entered the 2010 competition, which starts this week, and approximately 60 nations will host ties throughout the year. Title sponsor BNP Paribas is entering its...

Rock Band, OK Go, Thanks State Farm For New Music Video

We can show you this incredible new video from the rock band, OK Go, thanks to a brand new sponsorship from State Farm. For the full back story behind OK Go, State Farm and the band's label, EMI, check out this previous post. If you look closely, you'll see a State Farm truck being uses to kick off the domino effect, as well as the State Farm acknowledgement at the very end of the video. In les...