LG to Sponsor Final Four Theatre B'casts

CBS Sports is teaming up with the NCAA, LG Electronics USA and Cinedigm Digital Cinema to present the first-ever 3-D broadcasts of the 2010 NCAA Men's Final Four semifinal and national championship games. The broadcasts will be available live in up to 100 Cinedigm cinemas nationwide. The 3-D broadcasts, held on April 5th and 6th, will be fully-produced by CBS Sports with CBS College Sports ...

Links 03/09/10

Deals Pepsi to sponsor Tour of the Battenkill #cycling raceLG to Sponsor Final Four Theatre Broadcasts in 3-DKarbonn Mobiles signs #sponsorship deal with #IPLChrysler Signs Up For Fashion MiamiNew Era Signs Four Year Sponsorship for Newly Formed Pinstripe BowlNFL, Verizon Launch NFL Mobile Trends #UEFA Partners Praise Champions League Refinements Tactics What's Behind U...

Giants Latest Team to Sue SpongeTech

In building up sponsorships with virtually every pro sports team, SpongeTech might have employed a successful tactic -- buying sports inventory at fire sale prices from distressed financial companies. However, the strategy of marketing sponges so aggressively to sports fans through signage cleared aimed at sole name awareness, always did seem a little strange. Now, it appears the spongemaker h...

Hollis Sponsorship Award Winners

Last night UK Sponsorship consultancy and publisher, Hollis Sponsorship, announced its annual awards in a variety of sponsorship categories, at a gala in London. The awards primarily focus on European and UK sponsorship campaigns. For Sponsorship Consultancy of the Year, Synergy beat out Capitalize, Four Sports, Arts & Sponsorship, MEC Access, Octagon and SBI. John Smith’s Grand National camp...

Cone: Halo Effect Works Both Ways

As it turns out brand name corporate partners may be able to provide a reciprocal halo effect to non-profits, too. According to the Cone Trend Tracker, more than three-quarters (78%) of Americans believe a partnership between a nonprofit and a company they trust makes a cause stand out. “Leading nonprofits are transforming their missions into breakthrough cause brands by harnessing the power...

FLW Gets the Boot

FLW Outdoors, the world's predominant tournament fishing organization, has partnered with boot-maker, Wolverine, bringing the brand on board as an associate sponsor. Terms of the agreement were not disclosed. "We're proud to announce our partnership with Wolverine and look forward to a relationship that will surely benefit both parties," said FLW Outdoors' Chief Marketing Officer and Senior ...

Links 03/10/10

Deals Aaron's to sponsor Waltrip in Cup Series at 'DegaFLW Partners with Wolverine BootsCost was Big Issue in Sprint's Decision Not To Renew NFLThe NHL & Hershey Canada sign exclusive 3 year partnership in Canada Trends Economic times forcing #NASCAR teams to seek new sponsors, categoriesBarcelona candidate considering selling shirt #sponsorship for first time in club's 111-ye...

Kraft Inks Partnership with NCAA/CBS Sports

Kraft Foods' U.S. Snacks business has partnered with the NCAA and CBS Sports to become an Official NCAA Corporate Partner for several of its flagship snack brands, including Planters, Ritz, Oreo and Wheat Thins. The sponsorship will provide promotional and marketing rights for the NCAA and all 88 of its men's and women's championships. Terms of the deal were not disclosed. As part of the a...

Heineken Plays Prank on UEFA Football Fans

Life is all about making compromises right? That's what roughly 1,000 A.C. Milan fans thought they were making last Fall, when they gave up a big football match with Real Madrid for a poetic musical, thanks to Heineken and about 200 accomplices in on the joke, including girlfriends and professors. Check out the video below. Heineken ?taly Activation from Kreatif360 on Vimeo.

Conan To Hit The Road On AmEx-Sponsored Tour

Sidelined from TV until September, Conan O'brien is heading out on a 30-city tour sponsored by American Express. The tour, which Conan announced via his Twitter account earlier today, will be titled The Legally Prohibited from Being Funny on Television Tour presented by American Express. Organizers called the tour "a night of music, comedy, hugging and the occassional awkward silence." ...