Links 03/11/10

Deals Microsoft's Bing sponsors The SimpsonsConan Teams Up With AmEx for Comedy TourH-P Signs Renault sponsorship dealBNP Paribas Sponsors Tennis Ball Recycling ProgramKraft Foods Inks Partnership with #NCAA & #CBS SportsManchester United sign #sponsorship deal with Malaysian telecom companyPinnacle Foods Renews With Kevin HarvickMars Links With Scottish FA Trends Let the Spons...

How Even Garden Designers Tap Brand Budgets

As we (slowly) flip the page on Winter, one oft-overlooked sponsorship opportunity is garden and flower shows. Horticulture Week takes an in-depth look at how garden shows and designers can employ a little lateral thinking to tap into brand budgets. Exhibiting at a major garden show, like London's Chelsea Flower Show, can require designers to balance budgets as high as $600,000 so many tur...

Activation Tactic of the Week

Are you looking to offer new premium giveaways for fans? Have you considered attempting to set a Guinness World Record at your venue? Sports organizations looking for ways to enhance their premium giveaway nights should take a moment to benchmark the Cleveland Cavaliers' recent Snuggie Night presented by KeyBank. The team took the Snuggie giveaway night to the next level by asking all fans w...

PacSun Aims to Build Brand Authenticity with Sponsorships

Pacific Sunwear, the Southern California lifestyle apparel brand built in the 80's around the concept of surf culture, is looking to rebuild authenticity with teen consumers. "We have got some exciting things in the work to reestablish an emotional connection between our customers, PacSun and our brands," Gary Schoenfeld, President and CEO, said yesterday. When asked if action sports spo...

Heineken Teams With Taxi Magic App for Safe Rides

Heineken USA today announced an agreement with Taxi Magic to help consumers easily book and pay for taxis. In the agreement, Heineken USA and its portfolio of brands become the exclusive alcohol beverage sponsor of the Taxi Magic online and mobile application. Taxi Magic, an application developed by RideCharge, says it is the first nationwide free taxi booking service to be directly integrat...

Links 03/12/10

Deals GM sponsors road trip teams on way to #SXSW festivalHeineken Teams With Taxi Magic App for Safe RidesNorth Texas Super Bowl Host Committee lands $31 million from state fundING #sponsorship of Georgia Marathon ending, but race to go on Trends As Tour of Utah bikers race by, sponsors hope to catch public's eyePacSun Looks to Build Authenticity with SponsorshipsOctagon hires...

Scotts 'Very Concerned' About On-Track Incident

Undoubtedly whether you're a NASCAR fan or not, you've seen the Scotts logo on top of the Number 99 car that Carl Edwards used to wreck Brad Keselowski at Atlanta Motor Speedway last week. NASCAR placed Edwards on probation for three races and while virtually every pundit has had their say -- one commentator, with millions invested in the outcome, issued their statement last Friday. Here'...

Toyota & Colts Move Forward

Toyota has signed a new three-year contract which maintains the automaker's status as "Official Vehicle of the Indianapolis Colts." The previous one year deal was signed at the beginning of last season and the current extension will run through the Colts' 2012-13 football season. "Our Central Indiana Toyota dealers are excited to be extending this partnership with the Indianapolis Colts," sa...

Kraft Turns to BRANDed Tray for NCAA Tourney Activation

Kraft Foods’ Wheat Thins brand has teamed up with sponsored in-venue food and beverage tray producers, BRANDedTRAY, to provide fans with a "brand experience" at the concessions stand. Last week, Kraft, the NCAA and CBS announced that Kraft Foods had secured the NCAA's exclusive rights to the official cookies/crackers/nuts categories in all 88 of the men's and women's collegiate championships ...

Links 03/15/10

Deals Snap-on sponsoring Sprint Cup, Nationwide, IRL, NHRA TeamsFarmers extends #sponsorship of TOUR event in San DiegoOld National Bank completes naming rights deal with Live Nation for Murat Centre in IndyVictoria's Secret PINK and Major League Baseball Announce New Co-Branded CollectionToyota Renews with ColtsAFL Near Deal With Le Vai Bottled Water Trends Marketers make most...