Links 03/02/10

Deals N.Y. Presbyterian Hospital Signs On As Newest Sponsor Of NFL GiantsHP Teams Up With Davis CupCNN to Sponsor Lotus F1 TeamUEFA, Hyundai Extend #Sponsorship to 2017 Trends WTA Chief Optimistic About Sony Ericsson Renewal Tactics Bell Releases Olympic Network Usage Stats for VancouverNissan Drives 'Parenthood' Premiere

Nets Latest Promotion: Tax Returns

There aren't many experiences more horrifying than Nets basketball and taxes, right now. Unfortunately for Nets fans, these two experiences overlap each Spring, but thanks to the newest New Jersey Nets partner you can knock out two birds with one stone this Friday at the IZOD Center. Roni Deutch Tax Center will be offering coupons for a free New Jersey income tax return to state residents thi...

Deloitte: Real Madrid Remains Richest

According to Deloitte's latest Football Money League report, Real Madrid remains the world’s largest richest football club, generating in excess of $600 million in revenue last year. Real Madrid tops the business advisory firm's list for the fifth consecutive year. Paul Rawnsley, Director in Deloitte's Sports Business Group, commented: “We continue to assert that the game’s top clubs are w...

TNS & ESPN Launch New, Euro Sports Poll

TNS and ESPN have created a new European version of the popular ESPN Sports Poll, which will be intended to provide sponsors, leagues, and the media with insights about the impact that sports has on European consumers and the role it plays in their lives. Initial results were today revealed based on 500 online interviews conducted in January in each of the following countries: France, Germany,...

Links 03/03/10

Deals Air Alaska Renews With IditarodSamsung to support World Indoor ChampionshipsMarathon Oil becomes title sponsor of AIDS Walk HoustonNASCAR automotive group adds to fan experience with #sponsorship of #NASCAR HOF Trends Just Marketing International Expanding to AsiaTNS & ESPN Launch New, European Sports PollFIFA Women’s World Cup 2011 a magnet for sponsorsDeloitte: Real Madrid St...

AEG, T-Wolves Battle for Target Center Wall

If Target, the only company with two major deals in the same city, could rename Minneapolis' 11.5 mile stretch of the Mississippi River, would you put it past them? Now it seems they (or perhaps another advertiser) will have an additional opportunity to dominate the Minneapolis cityscape. That is if the dispute gets settled, as to who has the rights to sell the ad space outside of Target Center...

Plenty of Ads to Go Around on Oscar Night

SOME months back, with the national mood more “Up in the Air” than “Up,” there were doubts about ABC’s ability to sell commercial time during its presentation of the coming 82nd annual Academy Awards. Those worries were exacerbated by the low tune-in — 36.9 million viewers — for the 2009 show. But three days before the broadcast, the spots are sold out, and at decent rates, considering the eco...

LG Extends Snowboard World Cup

LG Electronics and the International Ski Federation (FIS) today announced that LG will renew its title sponsorship of the FIS Snowboard World Cup for the 2010/2011 season. As one of the biggest winter sports competitions in the world, the LG FIS Snowboard World Cup 2010/2011 competitions will take place across some 20 cities in more than 15 countries between September 2010 and March 2011. Broa...

Video: Sponsor Sensory Overload

We've all been in an arena and experienced a dizzying case of sponsor sensory overload, with 10, 20, even 50+sponsors all shouting "look at me!' With downward pressure on property revenues, it would seem logical to try to cram in as many sponsors as possible, not only to pad coffers, but also to mitigate the risk of losing some partners in an uncertain environment. However, as this 2005 video f...

Links 03/04/10

Deals SAP Extends San Jose Tennis Sponsorship til 2013New Balance inks track #sponsorship deal with the National Scholastic Sports Foundation’s Outdoor NationalsLG Extends Snowboard World CupNashville Predators announce multiyear sponsorship with FordKodak to sponsor German Ski Cross Tour finalMonster Energy to Sponsor French Grand Prix at Le Mans for Next Two YearsKFC Inks Sports-Marketin...