UPS Makes It Official; New Logistics Partner of NCAA

UPS is expanding advertising relationship with CBS Sports to become an Official NCAA Corporate Partner. The four-year agreement will begin with the 2010 NCAA Men's Basketball Championship starting later this week. As the Official Logistics Partner of the NCAA, UPS will gain category exclusive marketing and promotional rights along with significant opportunities for customer and employee hosp...

Links 03/16/10

Deals WPS' Philly Independence Signs Sponsors, Including First Auto - Hyundai Football League names Npower as new sponsor UPS Becomes NCAA's Official Logistics PartnerLifeLock expands #sponsorship with Phoenix Mercury Trends CBS, ESPN, Sponsors to reap benefits of Tiger's returnSponsors get the gold-medal treatment at Paralympics Activations Visa's activation of Pompeii...

Ford's Idol Activation Lets Contestants Design New Cars

While CKX, Inc., rights-owner of the American Idol franchise, yesterday reported weaker on-air, off-air & tour sponsorship revenue around American Idol, longtime sponsors like Ford continue to innovate with their activations around the franchise now in its ninth season. As promotion around tonight's show, Ford is giving the top 12 Idols an opportunity to work with Ford designers to create their...

Herbalife Launches Brand Campaign Starring Sponsorships

Herbalife, a $2 Billion global nutrition company, has for the first time in its history launched a consumer print and outdoor advertising campaign as part of the 'Herbalife 30th Anniversary Campaign' to increase brand awareness throughout the U.S. market. Creative from the campaign, developed by UNIT design collective, features images of Herbalife's various sponsorships including the LA Gal...

U.K. Football Club Raises £20K in Fan Sponsorship

A financially struggling team has asked its own fans to sponsor an upcoming match and it seems the plan might just pay off. So far, Crystal Palace F.C. has raised £20,000 in fan sponsorship, in £25 and £50 increments, of its requested £25,000 to play the April 5th match with Preston NE. Not discounting the feat, the sum pales in comparison to the some £20 million the club is said to owe ex-...

Capital One Becomes Exclusive Credit Card and Retail Bank of NCAA

Capital One has reached an agreement with CBS Sports to become an NCAA Official Corporate Champion, the highest partnership marketing level offered by the NCAA. The multi-year agreement includes exclusive credit card and retail banking category marketing and promotional rights around the NCAA's 88 Divisions I, II and III men's and women's championship events throughout the year. "Strengtheni...

Links 03/17/10

Deals Capital One Becomes Exclusive Credit Card and Retail Bank of #NCAACA will not renew #sponsorship of World Golf Championships eventVirgin to fly England to World CupChevy Scratches Chicago Cubs From #Sponsorship LineupToyota wants in at WrigleyThree Rivers Festival Lands Major #Sponsorship From National Serv-AllRite Aid pulls #sponsorship of Pittsburgh's Celebration of LightsCoc...

Dodgers Kick-Off Partnership with Taiwanese PC Maker

The Los Angeles Dodgers and MSI, a global manufacturer of computer components and systems, have agreed to a promotional partnership that will supply the Dodgers with Wind Top All-in-One PCs and laptop computers for team executives and office staff throughout Dodger Stadium. As part of the deal which runs through 2011, MSI will receive advertising within Dodger Stadium, various marketing events...

FDA Prohibits Tobacco Brand Sponsorship

The FDA issued a final ruling today which contains a broad set of federal requirements designed to curb access to and the appeal of cigarettes and smokeless tobacco products to children and adolescents in the United States. The Regulations Restricting the Sale and Distribution of Cigarettes and Smokeless Tobacco to Protect Children and Adolescents, restricts the sale, distribution, and promo...

Links 03/18/10

Deals Citi Joins PUMA as WPS Founding PartnerDodgers Kick-Off Partnership with Taiwanese PC MakerChicago may hit brakes on Cubs' Toyota sign Trends As city assets dwindle, Coloado Springs finds corporate #sponsorship is a tougher sellManchester United aiming to exploit huge #sponsorship opportunities in IndiaWGC at Doral looking for fifth title sponsor in the past 12 years. From ...