Census Courts "Hard-to-Count" Populations With $1.2 M Nascar Sponsorship

The U.S. Census Bureau is starting to really move through its $340 million new marketing campaign, announcing today a $1.2 million agreement with Roush Fenway Racing to serve as the primary sponsor of the No. 16 Ford Fusion driven by Greg Biffle for three NASCAR Sprint Cup Series races. This agreement comes on the heels of the Census Bureau's controversial decision to purchase a $2.5 million, :...

Activation Tactic of the Week

Molson Canadian featured one of the best activation footprints in all of Vancouver for the 2010 Olympic Games. The brand's "Hockey House" was a hometown fixture that turned out to be the best place for hockey fans to watch games and listen to the latest Canadian music in Vancouver. But that wasn't all the brand did to support Canada's efforts to host the Olympic Games. Check out some of their ...

Ask.com Asks You to "Search for Sponserships"

Update: Have to hand it to Ask for the quick response. Within 10 minutes, the Google listing is spelled correctly. At least they didn't go do something really crazy, like put the olympic rings on their homepage. As if there wasn't something weird enough about Ask.com advertising on Google search, if the struggling search engine really wants to steal Google's share of 'sponsorship' searches, r...

Links 03/05/10

Deals Coca-Cola continues alliance with #NASCAR venuesCensus Bureau Courts "Hard-to-Count" Rural Populations With $1.2 Million #Nascar #SponsorshipCoca-Cola joins list of sponsors for downtown Lexington events during Alltech FEI World Equestrian Games Trends And the Oscar for Best Supporting Technology Product Placement Goes to...Apple!#NASCAR teams, tracks go extra mile to keep sponsors...

Sony Ericsson Drops WTA Title; Extends Sponsorship

Sony Ericsson has restructured its sponsorship with the WTA, under a new deal whereby Sony Ericsson will remain the Tour's lead sponsor, but not its title sponsor, through the 2012. "It's a non-title deal, but they remain the tour's exclusive lead, global partner. No one will come in at a higher level than Sony Ericsson. That's our commitment to them," WTA chairman and CEO Stacey Allaster sai...

Logorama: Coming to a Stadium Near You?

Some films try to pack corporate logos into the production, in order to afford A-list talent. Others pack them in, in place of it. Meet Logorama, the film which cast corporate logos like Ronald McDonald and Sun Microsystems, on its way to an Oscar at the Academy Awards last night. While you've most likely seen many of the Oscar-hording commercial blockbusters last night, one of the best reas...

Physicians Committee Aims to Derail Kraft's Cheddar Explosion

The Physicians Committee for Responsible Medicine has offered Irving Mayor Herbert Gears, $75,000 to replace Kraft as the official sponsor of the city's implosion of Texas Stadium on April 11th. Back in January, Kraft Foods was unveiled as the sponsor of what the company is promoting for Mac & Cheese as the "Cheddar Explosion." In a letter offering Gears $75,000 in cash sponsorship, Physici...

CT Man Rolls the Dice With Life Insurance. Wins $10K

A Connecticut man won $10,000 at Saturday's Big East Women's Championship as part of New York Life's activation of the firm's presenting sponsorship of the Big East Women's Tournament. By rolling the New York Life logos three times in the "Cube Toss Challenge," he won the grand prize - $10,000 and the New York Life edition of The Game of Life, licensed by Hasbro. Mark Pfaff, executive vice p...

Links 03/08/10

Deals SolarWorld Partners with MLS' Portland TimbersRed Sox Agree to Relationship with StubHubSony Ericsson Extends WTA Deal, But Not Title Trends PGA Tour #sponsorship undergoing transitionFive Sponsors found in most every sport...except #NASCARTurkish Airlines uses soccer #sponsorship to spread its wings Tactics Cavaliers Fans Set Guinness World Record at Cavs Snuggie Night presente...

Yingli Chooses SportsMark for FIFA Activation

The first Chinese company to sign a global sponsorship deal with FIFA, Yingli Green Energy, has selected SportsMark to develop Yingli’s sponsorship activation platform for the 2010 FIFA World Cup in South Africa. Yingli Green Energy, which has been heavily promoting its Yingli Solar brand, last month became the first renewable energy company to sponsor the FIFA World Cup. SportsMark has been s...