Starbucks Teams Up With Beta Cup Competition

Convenience culture has spawned a consumption nightmare. In fact, according to betacup, 58 billion paper cups are consumed in America every single year creating 60% of the worlds total cup wastage. Most subsequently find their way to a landfill. Enter betacup, a design competition that is looking to crowdsource the next great ideas for the most sustainable "to-go cup." Starbucks will provide...

Activation Tactic of the Week

Are you looking for new ways to leverage airline partners? Are you looking to bolster your gate entrances with elements that drive awareness for your organization's cornerstone partners? The Florida Panthers and JetBlue are celebrating their partnership by featuring a 22.5' x 26' airplane tailfin outside the BankAtlantic Center in South Florida. The fixture will serve as a gathering place fo...

Coca-Cola Launches "Unity Cup"

Coca-Cola is combining two long-running property relationships to create a wholly new event being dubbed the "Unity Cup." Special Olympics athletes, playing alongside football legends and other celebrities, will compete in the inaugural "Unity Cup" presented by Coca-Cola, prior to a FIFA World Cup quarterfinal match. The Coca-Cola Company, in partnership with Special Olympics, today announce...

Mercedes Sponsors Miami Beach Polo

Mercedes-Benz USA has agreed title sponsor the Miami Beach Polo World Cup, the world's largest polo tournament to take place on a beach. In its sixth consecutive season, the separate men's and women's polo events take place on Miami Beach from April 22nd to April 25th. Sponsoring on behalf of the automaker's AMG line of vehicles, the new title sponsorship builds on the brand's global polo pr...

Links 03/19/10

Deals Mercedes-Benz Sponsors Miami Beach Polo World CupScotts Extends Bristol Nationwide Race #SponsorshipCentral Florida to don Nike apparelTwice-the-Caffeine Jolt Sponsors AMC’s ‘Breaking Bad’Starbucks Teams Up With Beta Cup Design CompetitionLondon 2012 appoints Next as 27th sponsorPNC Bank renews #sponsorship of Quick Check New Jersey Festival of Ballooning Trends Lindsey Von...

Amid Budget Deficits, Cities Make Tough Sponsorship Decisions

It seems just as cities started to really grasp the value of event sponsorship as an economic driver, the recession came along and is making them think twice. In Southern Cal's Coachella Valley for instance, Mariecar Mendoza of the Desert Sun writes that city officials are being forced to cut back on sponsorship investments — some by at least half — due to the economy. In cities throughout the ...

Burger King Gets Personal With Photo Campaign

BK, a pioneer of both consumer personalization and creative advertising, has combined the two ideas in this new photo campaign from Ogilvy Brazil. First thought was this sounds like a downright scary psychographic study of the average Whopper-eater, but come to find it's a pretty clever new campaign where the consumer's picture is snapped and instantly printed on the outside of the wrapper. If ...

Shriners Protest Live Nation's Indy Naming Rights

On March 16th Live Nation, which has a 50 year agreement to manage Indianapolis' Murat Centre, announced the venue would be renamed Old National Centre under a three year agreement with Evansville-based Old National Bank. Now that the new marquee is up, the owner of the building, the Murat Temple Association, may be getting ready to launch a legal battle to revoke the naming rights Live Nation ...

Renewable Energy Co. Renews Lego Deal

In an age of social networking and video games, Legos may not come to mind when you think fast growing after school activity, but this year more than 170,000 children from 56 countries are expected to participate in the FIRST LEGO League (FLL). What is First Lego League? An alliance between FIRST and The Lego Group that aims to engage children ages 9-16 in playful and meaningful learning while ...

LEGOLAND's Curious Attempt At Auto Globalization

Finding a responsible, financially healthy and customer-friendly automaker that pays their sponsorship bills these days isn't easy. That's why it seems Legoland has traveled the world in search. With the U.S. auto industry in flux, a Swedish automaker's sponsorship of Legoland California doesn't seem that far fetched, but then we got wind over the weekend that Korean automaker, Hyundai, was...