NFL, Verizon Launch NFL Mobile

The National Football League has teamed up with Verizon Wireless to launch a new mobile content suite called NFL Mobile, which will be dedicated to providing exclusive NFL content to on-the-go fans. According to sources at the Wall Street Journal, the four-year agreement which starts next month is worth $720 million, which includes a rights fee and earmarked media spending. Verizon Wireless,...

Chrysler Signs Up for Fashion Miami

The Chrysler brand has signed on to become the official presenting sponsor of Fashion Miami in Miami Beach, March 10 – 14, 2010. "Fashion Miami" is presented by the Chrysler brand and features a collection of Fall/Winter runway shows and events taking place at a 35,000 sq. ft. temporary structure in the heart of the Miami Design District. "Fashion Miami is the perfect platform to support not...

What's Behind U.S. Census Sponsorship Spending?

While sports marketers might not be complaining, the U.S. Census has taken some serious media heat for its $2.5 million Super Bowl spot and a $1.2 million, three race deal to sponsor NASCAR's Greg Biffle. CNBC's Darren Rovell caught up with Census spokesman Stephen Buckner yesterday. Turns out there is a method to the madness: spend more on marketing to spend less on door-to-door.

And the Hollis Goes To...

The Oscars of sponsorship will be handed out tonight at the London Marriott Grosvenor Square. Each year, sponsorship consultancy and publisher, Hollis, doles out awards for categories like Sponsorship Continuity and Consultancy of the Year. The awards, which focus primarily on U.K. and European campaigns, were started in the early 90's and are judged by 22 sponsorship executives who put each e...

LG to Sponsor Final Four Theatre B'casts

CBS Sports is teaming up with the NCAA, LG Electronics USA and Cinedigm Digital Cinema to present the first-ever 3-D broadcasts of the 2010 NCAA Men's Final Four semifinal and national championship games. The broadcasts will be available live in up to 100 Cinedigm cinemas nationwide. The 3-D broadcasts, held on April 5th and 6th, will be fully-produced by CBS Sports with CBS College Sports Ne...

Links 03/09/10

Deals Pepsi to sponsor Tour of the Battenkill #cycling raceLG to Sponsor Final Four Theatre Broadcasts in 3-DKarbonn Mobiles signs #sponsorship deal with #IPLChrysler Signs Up For Fashion MiamiNew Era Signs Four Year Sponsorship for Newly Formed Pinstripe BowlNFL, Verizon Launch NFL Mobile Trends #UEFA Partners Praise Champions League Refinements Tactics What's Behind U.S. Census Spon...

Giants Latest Team to Sue SpongeTech

In building up sponsorships with virtually every pro sports team, SpongeTech might have employed a successful tactic -- buying sports inventory at fire sale prices from distressed financial companies. However, the strategy of marketing sponges so aggressively to sports fans through signage cleared aimed at sole name awareness, always did seem a little strange. Now, it appears the spongemaker h...

Hollis Sponsorship Award Winners

Last night UK Sponsorship consultancy and publisher, Hollis Sponsorship, announced its annual awards in a variety of sponsorship categories, at a gala in London. The awards primarily focus on European and UK sponsorship campaigns. For Sponsorship Consultancy of the Year, Synergy beat out Capitalize, Four Sports, Arts & Sponsorship, MEC Access, Octagon and SBI. John Smith’s Grand National ...

Cone: Halo Effect Works Both Ways

As it turns out brand name corporate partners may be able to provide a reciprocal halo effect to non-profits, too. According to the Cone Trend Tracker, more than three-quarters (78%) of Americans believe a partnership between a nonprofit and a company they trust makes a cause stand out. “Leading nonprofits are transforming their missions into breakthrough cause brands by harnessing the power ...

FLW Gets the Boot

FLW Outdoors, the world's predominant tournament fishing organization, has partnered with boot-maker, Wolverine, bringing the brand on board as an associate sponsor. Terms of the agreement were not disclosed. "We're proud to announce our partnership with Wolverine and look forward to a relationship that will surely benefit both parties," said FLW Outdoors' Chief Marketing Officer and Senior Vi...