Beiersdorf Brand, Aquaphor, Takes Title To NYC Tri

Skincare brand, Aquaphor, will be the new title sponsor of the annual New York City Triathlon, which has been without a title sponsor since Nautica The new three-year agreement, which includes naming rights, as well as a variety of marketing and promotional components was announced this morning. "Today's announcement underscores Aquaphor's commitment to athletes, one of our core target audien...

Ganassi Changes Car Number To Celebrate Target Partnership

Target Chip Ganassi Racing will give the number 10 Target Honda of two-time Indianapolis 500 Winner Dario Franchitti a new look, changing it to the No. 50 for the 96th Running of the Indianapolis 500. The move is meant to honor Target's 50th Anniversary in 2012, nearly half of which have seen it partnered with Ganassi Racing. The Ganassi sponsorship is the longest in the company's history. "P...

Motorsports Team Takes VIK To To A Whole New Level With 'Barter' Sponsor

Sponsorship negotiations can get sticky when it comes to placing the value into "value-in-kind." Afterall, most sponsorship deals involve at least some hard costs for the property, which makes straight barter deals a rarity. Nevertheless, bartering, often referred to as value-in-kind, in certain cases can make a lot of sense if it gives properties the opportunity to manage cash more efficiently...

Insight Bowl Asks Fans To Name Bowl Game

The Insight Bowl has changed its Twitter handle to _________Bowl and earlier today sent out a tweet asking fans to guess the name of the new game. Not a bad publicity move even if it is generating suggestions like the "Thank God we're no longer call the Insight Bowl Bowl." Here are some of the suggestions so far from the Twitterverse. #sellingtag

Footwear Brand Finds New Festival Deals

Timberland today announced it will add two festivals in four cities to its Fade to Green festival platform, which was launched at Sundance in 2009. The platform is intended to promote its eco-conscious Earthkeepers footwear collection made with recycled and environmentally-friendly materials. Timberland's new deals are with Mountainfilm in Telluride, CO and Wanderlust in Stratton, VT, Copper ...

Twitter and ESPN Plan Branded Campaigns Around TV Sports

Twitter, looking to cash in on the sky-high volume of tweets about sports on TV, is launching a partnership with ESPN to create custom campaigns for brands around events like the World Series and the Super Bowl. Read More From Advertising Age >>

Paralyzed Driver Scores Medical Device Sponsorship In Quest For Indy 500

Medical device company, Coloplast, has sponsored Michael Johnson, formula racing's first paralyzed driver. As part of the sponsorship, the Minneapolis-based firm will provide modifications to Johnson's car including installing Coloplast's SpeediCath coated catheter to help Johnson compete. "Coloplast's mission is to improve patient quality of life. Michael Johnson embodies that mission. He is...

Beer Brand Takes Marketing To New Depths With Branded Submarine

To celebrate its 250th anniversary Irish beer giant, Guinness, has launched what may be one of the world's first branded submarines! That's right, if you win Diageo's über cool Sea Experience contest you could win a trip to the depths of the Baltic Sea near Stockholm. London-based architecture firm, Jump Studios, which has worked on land-based campaigns for brands like Nike and Levis, recently ...

Here's How One Property Turned Timely Data Into A Big New Deal

This may not be the biggest new sponsorship deal you see on SponsorPitch this year, this week, or even today, but it's surely indicative of how having the right information at the right time can lead to a game-changing sponsorship deal. And that's what we're all about helping you cut through the clutter to find your most relevant leads. No cookie-cutter proposals or 15% brokers needed. That's n...

House Passes Amendment To Cut Military Sponsorships

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