Armani Debuts Olympic Uniform With New Campaign

Fashion designer Giorgio Armani yesterday officially unveiled Armani's Olympic Collection, EA7, created to support its sponsorship of the Italian Olympic Team. An interesting touch - the national anthem is written in gold inside the jackets and sweatshirts. The collection is being supported by a new video campaign dubbed "The Sense of Being." British Emily Pidgeon (Middle Distance Running) an...

Watch Live As Nascar Fans Go Nuts Over @BettyMcCollum04 Sponsorship Tweets

Just when you thought we were going to ease into the weekend, Congresswoman Betty McCollum has re-energized nascar fans, creating quite a firestorm on Twitter. Watch the feedback live here as McCollum, not content to have put an end to military sports sponsorship, continues to flame the debate with a stream of tweets on the topic. If Twitter breaks you'll know who to blame.

Just In Time For Summer, Ogilvy Launches Sprite Shower

Ogilvy and Sprite Brazil recently rolled out a giant beachside shower in Rio shaped like a Sprite soda machine. Pretty novel stuff. Check it out. H/T: Darren Rovell. #activationstag

International Sailing Fed Scores Official Hotel

IHG, one of the world's largest hotel companies, has become official hotel provider to the International Sailing Federation in a deal that will run through December 2013. The sponsorship provides IHG with extensive marketing and image rights to ISAF and will provide discounted rates to ISAF members. The partnership will allow ISAF members to book rooms at exclusive rates at IHG hotels includin...

Milwaukee's Bradley Center Gets First Naming Rights Partner

Chicago-based bank, BMO Harris, will take naming rights to the Bradley Center, home of the Milwaukee Bucks, in a six year deal announced earlier today. The updated name, the BMO Harris Bradley Center, will take effect immediately as part of an $18 million sponsorship push that also included four major Milwaukee-based companies: Harley-Davidson, Kohl’s, Northwestern Mutual and Rockwell Automatio...

Anatomy of a Sponsorship Proposal - What Worked and What Didn't

Back in 2011 I decided to investigate sponsorship opportunities for my drag racing team. I looked around the internet for resources, found some information and put together my first sponsorship proposal. Long story short, it failed to get a response. Not because I didn’t put in the effort. But because I was selective in my approach and didn’t follow through on some of the fundamental aspects o...

Amex To Offer Customers Farmville Rewards For Everyday Spending

American Express and Zynga, creator of some of today's most popular social games, today announced a new partnership that will offer Zynga's 300 million active users with in-game incentives for everyday spending. The partnership is aimed at boosting American Express Serve, a new line of reloadable prepaid cards from the New York-based financial services company. Gamers that sign-up for Zynga S...

IOC To Rethink Olympic Partner Program

Spurred by the rise of social media and price inflation for domestic sponsorship deals, the IOC has decide to take a break from signing new deals to its Olympic Partner program. The Financial Times reports that the IOC will re-evaluate every aspect of its sponsorship program from categories to pricing as it looks to give a makeover to a marketing program that earns the IOC more than $1 billion ...

Ralph Lauren To Launch 'Sports of Summer' Sponsorship Campaign In Late June

Upscale fashion brand Ralph Lauren plans to incrementally up its investment in advertising and marketing this Summer. What better way to do that than by leveraging and celebrating its ties to sport? The Sports of Summer campaign will kick off in late June and promoting the company's official associations to golf, tennis, polo and the Olympics. "Beginning with Father's Day, we will be celebrat...

With New Packaging, High-End Tequila Takes Aim At Events

Dobel Tequila and Perry Farrell, the creator of the Lollapalooza Music Festivals and front-man of the rock band Jane’s Addiction, have teamed up on a $10 million experiential marketing campaign, which will have heavy focus on events. As part of the campaign, Dobel has become the official tequila of Lollapalooza Music Festival. Elwyn Gladstone, Proximo Spirits SVP of marketing, told Shanken Ne...