Crafting Your Sponsorship Pitch

Okay, first let me state that I have worked for several big brands in my lifetime, and I’ve seen the deluge of sponsorship proposals that they get on a weekly basis. It’s literally in the hundreds, if not thousands, per week. I’ve also had the privilege of seeing some real doozies for proposals in my time, so know that your crappy proposal also has some distant cousins. But crafting a pitch ...

Fashion House Nets Major Sponsorship With Barclays Center

Not to be outdone by DKNY's major presence throughout the Rangers recent playoff run, Calvin Klein will debut an exclusive courtside club across the river at Barclays Center. The deal announced today makes Calvin Klein the seventh founding partner of the Brooklyn Nets new home in a deal reportedly valued at "north of $4 million annually." Phillips Van Heusen, owner of Calvin Klein, expects ...

Coming Soon: The Angry Birds Credit Card

Coming close on the heels of American Express' Farmville partnership, it seems Rovio Entertainment is readying for the launch of an Angry Birds credit card with Russian bank, Promsvyazbank, and Internet Retail Solutions. The card it seems will be branded with AmEx competitor, MasterCard. Read More From Mashable >> #dealstag

Report: Man-U To Make The Switch To Chevy

Audi looks to be on the way out at Old Trafford. Earlier today reports surfaced that Manchester United, one of the world's most famous soccer clubs, will announce a new sponsorship with Chevy, the world's largest automaker. The Detroit-based automaker announced in February that it would bring the Chevy Camaro to the UK this year. The sponsorship deal between Man-U and Chevy is expected to be fo...

The Cost of Ambush Marketing

With just under two months before the long awaited London 2012 Olympic Games begin, the media spotlight is certainly on Britain. Companies across the country are expecting the Olympic Games to have a positive effect on business with the influx of tourists creating a rare opportunity for an expansive global audience. Some companies in the UK simply want their marketing messages to support the Ol...

Study: Music Festival Fans Most Likely To Remember Beer Sponsors

Well, this might not come as a big surprise, but among several interesting nuggets of information we pulled out of this well-worth reading Havas Sports & Entertainment survey was this: music festival sponsors in the beer category are by far the most memorable among recall, sometimes ranking ahead of even the title sponsor and scoring nearly twice the recall of less stimulating categories like b...

Event Strategy: Build or Buy?

We like to think of consumer (or target audience) connection platforms in one of two ways – build or buy. Build is where you create a proprietary engagement property – effective in a lot of ways, but expensive and potentially challenging to get traction with. Buy is more in line with a traditional sponsorship – you’re getting access to your target audience through something they already care ab...

Chevy Pledges Support For Indestructible Soccer Ball Project

While most of the talk today has been focused on Chevy's huge Manchester United deal, the Detroit automaker has also announced a partnership with the One World Futbol Project which will donate 1.5 million indestructible soccer balls to war-stricken zones, refugee camps, disaster areas and other disadvantaged communities over the next three years. Sting explains.. #activationstag

Jamba Juice Adds Endurance Deals To The Mix

Jamba Juice has signed a deal to become the "Official Blended Fruit Beverage and Smoothie" of seven upcoming events in the Rock 'n' Roll Marathon Series. The Emeryville, CA.-based company, whose major sports sponsorships to day include the WNBA and USA Water Polo, will launch its new partnership with Competitor Group's Rock 'n' Roll Marathon serie at the Rockn' Roll San Diego Marathon & 1/2 Mar...

[VIDEO] Check Out The Democratic National Convention's Official Stock Car

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